A report from Hipcricket found that mobile SEO can be critical to the success of content marketing strategies, especially for retailers hoping to convert consumers on the go.

A report from Hipcricket found that the use of mobile SEO can help retailers and other ecommerce businesses reach prospective buyers as mobile access to shopping sites is increasing rapidly.

According to the study, 63 percent of smartphone users report having visited a retailer’s website on their handsets in 2011, compared to 53 percent from the same study last year.

Forty-six percent of respondents who visit a retailer’s mobile website do so to research prices, while 36 percent browsed the web for coupons and other offers.

Businesses using content marketing campaigns to improve their web visibility can implement mobile search considerations into their strategy to reach on-the-go consumers. Adding location elements into keywords can boost mobile SERP standing, since mobile search algorithms factor a searcher’s location into rankings.

Beyond SEO, informative content is equally valuable. Twenty-percent of respondents said they use their devices to research products, rather than just prices, before making purchase decisions.

Informative content is quickly becoming as important as keyword usage when it comes to generating SEO results, as Google continues to adjust its algorithms to reward well written articles. Brafton recently reported that the most recent update to Google, Panda 2.5, negatively impacted the SERP standing of several websites containing low quality content.

Joe Meloni is Brafton's former Executive News and Content Writer. He studied journalism at the University of Massachusetts, Amherst, and has written for a number of print and web-based publications.