Remarks by Google CEO Eric Schmidt earlier this month on privacy concerns were condemned as cavalier and indicative of a poor understanding of the issue by Mozilla exec Asa Dotzler, who recommended in response that users of Mozilla’s Firefox web browser switch to Bing.

However, any search engine optimization (SEO) practitioners who feared a mass shift from Google may have gotten prematurely worried, according to Ars Technica writer Emil Protalinski. Protalinski says that Firefox does not offer Bing as one of its default search engine options in the drop-down configuration menu.

To use Bing in Firefox’s search bar, users need to download and install a specialized Bing for Firefox application – an extra step that, according to Protalinski, is preventing Microsoft from winning a "small market share battle in its war against Google."

Search engine optimization (SEO) professionals have followed that war closely since its inception at Bing’s launch in June of 2009. Google remains the dominant force in the market, but Bing has made remarkable progress in less than six months, experts say.

Katherine Griwert is Brafton's Marketing Director. She's practiced content marketing, SEO and social marketing for over five years, and her enthusiasm for new media has even deeper roots. Katherine holds a degree in American Studies from Boston College, and her writing is featured in a number of web publications.