Webmasters have requested more information from Google to better help them optimize their sites for usability and visibility. Brafton reported on a recent Matt Cutts video, in which he notified viewers that Google plans to introduce new reports and content analytics to webmasters in the very near future, and a few days later it seems SEOs will get a little help compiling user experience feedback about their sites.
In an Official Google Webmaster blog post, the company introduces the website satisfaction surveys feature. By inserting a small snippet of HTML code into a site’s structure, a company can display a discreet satisfaction survey in the lower right-hand corner of its website. Google will analyze responses and provide webmasters with a report.
Brands that focus on user experience and publish high-quality web content want to know if their efforts are paying off – now Google makes this task easier than ever before. The website satisfaction survey will display four questions to each visitor, and the event runs until it generates 500 responses. When a survey receives the allotted amount of responses, it starts up again after 30 days to reflect changes made by the webmaster. This feature is free, but has a paid alternative for more questions per survey.
Visit the Official Google Webmaster Blog for details on how to set up the feature.