A massage therapy franchise is getting hands-on with the world of search engine optimization (SEO). Their new website, www.touchofelements.com, incorporates an updated studio locator function, an e-mail signup for first-time clients, and video features.

Designed by award-winning Denver web developers Fusionbox, the new site for elements therapeutic massage was built with a focus on search engine optimization (SEO) and usability.

"elements strives to lead the industry by providing quality massage therapy for clients and a trusted business model for franchise owners. Part of that strategy includes an industry-leading website serving as a convenient portal for clients, prospective franchise owners and other audiences to learn about and interact with elements through easy-to-navigate functions and constant company news updates," said president and CEO of parent company Fitness Together Holdings Jeff Jervik.

Massage therapy is not the only fitness-related type of small business to benefit from search engine optimization (SEO). Earlier this year, Portland, Oregon-based Pilates studio Studio Blue used search engine optimization (SEO) to push its website higher on web search results. Studio Blue reported an instant uptick in new clients.