A massage therapy franchise is getting hands-on with the world of search engine optimization (SEO). Their new website, www.touchofelements.com, incorporates an updated studio locator function, an e-mail signup for first-time clients, and video features.

Designed by award-winning Denver web developers Fusionbox, the new site for elements therapeutic massage was built with a focus on search engine optimization (SEO) and usability.

"elements strives to lead the industry by providing quality massage therapy for clients and a trusted business model for franchise owners. Part of that strategy includes an industry-leading website serving as a convenient portal for clients, prospective franchise owners and other audiences to learn about and interact with elements through easy-to-navigate functions and constant company news updates," said president and CEO of parent company Fitness Together Holdings Jeff Jervik.

Massage therapy is not the only fitness-related type of small business to benefit from search engine optimization (SEO). Earlier this year, Portland, Oregon-based Pilates studio Studio Blue used search engine optimization (SEO) to push its website higher on web search results. Studio Blue reported an instant uptick in new clients.

Katherine Griwert is Brafton's Marketing Director. She's practiced content marketing, SEO and social marketing for over five years, and her enthusiasm for new media has even deeper roots. Katherine holds a degree in American Studies from Boston College, and her writing is featured in a number of web publications.