Although search engine optimization (SEO) and other online marketing tools are used primarily by businesses, any website can benefit from increasing its online traffic and one marketing expert says nonprofits may want to look into using these tools.
Writing on the FC Member blog on Fast Company magazine’s website, David Heitman, president of marketing and PR company The Creative Alliance, says nonprofits can benefit from smartly using the web – especially in terms of social media.
Heitman says savvy nonprofits are using blogs and other social networking sites to not only connect with people, but to help increase search engine optimization (SEO).
But Heitman writes that just implementing a social media campaign is not enough.
"As a highly interactive medium, social media marketing requires a commitment to fast response times, an always-on attitude, a willingness to continuously monitor activity and the ability to quickly respond to comments, both positive and negative," he says. "Social media is relational marketing.and relationships take commitment."
According to the research published last year in the International Journal of Internet Marketing and Advertising, nonprofits can benefit from using search engine optimization (SEO) and search engine marketing (SEM) because it costs much less than traditional forms of marketing and advertising.
