One sector of the online economy that has been quietly growing for some months now is that of online coupons. As with most print advertising, the traditional coupon is in decline, so advertisers have moved to the web to distribute enticing offers of discounts.
The recent launch by search engine Ask.com of Ask Deals, a massive coupon clearinghouse, means that companies doing business through the new site utilize search engine optimization (SEO) to boost the online profile of their discount offers. Ask Deals will also work via Facebook and Twitter to offer online coupons to interested customers.
Experts say that search engine optimization (SEO) could prove pivotal in driving traffic to a company’s internet coupons. Large conglomerations of coupons like Ask Deals will, necessarily, have to be easily searchable, and the volume of coupons on the site will lend itself to intelligent efforts at SEO.
As search engines merge more and more deeply with online commerce, search engine optimization (SEO) will become a more and more critical function to help businesses develop and maintain a customer base.
