Content is king at virtual events
With broadband internet quickly becoming the norm throughout the United States, more organizations are beginning to hold virtual networking events.
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Study: Mobile marketing dictating new purchasing habits
A new study from ExactTarget shows that more consumers are making purchases using their smartphones, tablets and other mobile devices.
Expert: Mobile marketing is the future
As mobile technology has moved into the mainstream, marketing strategies have followed suit.
Google adds +1 and other social metrics to analytics package
Google has launched new analytics reports for marketers that will enable them to better assess the value of the social plugins on their site.
Social media usage up 38 percent among B2B firms
While many marketers think of social media as being a business-to-consumer channel, more business-to-business firms are flocking to it, a new study from BtoB Online indicates.
Social marketing effective for SMBs, study finds
A new study from small business social marketing services provider Roost found small and independent companies are growing increasingly enthusiastic about the benefits of social media as part of their marketing strategies.
Google assists mobile search marketers with templates for mobile landing pages
Recognizing the growing importance that mobile devices are playing in companies’ marketing campaigns, Google yesterday introduced five new landing page templates to help companies mobilize their operations.
Businesses boost their Facebook marketing efforts
Online advertising channels, ranging from search engines to social networks, are attracting larger budgets from businesses across the country.
Google launches new search results page, emphasizing quality content
Many businesses create and share content, whether it’s through writing a company blog or tweets and status updates on Twitter and Facebook, respectively.
Social media offers SMBs affordable marketing strategy
Not privy to the wealth of resources of their larger counterparts, many small- and medium-sized businesses must look for more affordable options to promote their company.