• Social media usage up 38 percent among B2B firms

    While many marketers think of social media as being a business-to-consumer channel, more business-to-business firms are flocking to it, a new study from BtoB Online indicates.

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    Social marketing effective for SMBs, study finds

    A new study from small business social marketing services provider Roost found small and independent companies are growing increasingly enthusiastic about the benefits of social media as part of their marketing strategies.

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    Google assists mobile search marketers with templates for mobile landing pages

    Recognizing the growing importance that mobile devices are playing in companies’ marketing campaigns, Google yesterday introduced five new landing page templates to help companies mobilize their operations.

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    Businesses boost their Facebook marketing efforts

    Online advertising channels, ranging from search engines to social networks, are attracting larger budgets from businesses across the country.

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    Google launches new search results page, emphasizing quality content

    Many businesses create and share content, whether it’s through writing a company blog or tweets and status updates on Twitter and Facebook, respectively.

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    Social media offers SMBs affordable marketing strategy

    Not privy to the wealth of resources of their larger counterparts, many small- and medium-sized businesses must look for more affordable options to promote their company.

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    Expert: Mobile key to social marketing and local SEO

    In a recent interview with Social Media Examiner, blogger Jason Falls of Social Media Explorer asserted that businesses can’t ignore social marketing or local marketing opportunities.

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    Consideration key to mobile marketing

    Even as companies increasingly incorporate mobile devices into their marketing strategies, one expert recently asserted there are number of considerations they must make to avoid alienating customers.

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    Study: Social marketing reaches parents

    Parents are becoming much more active on social networks, and marketers might find social advocacy goes a long way in impacting purchases for moms and dads.

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    Nearly half of businesses turn to social media to generate customers

    Social sites, such as Facebook and Twitter, are growing increasingly integral to the customer acquisition process.

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