Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Google delivered its refined search options box to new mobile platform Android today, which should help search engine optimization (SEO) professionals raise website profiles. The new options give Google users the option to filter their search results in unconventional ways. Searchers can exclude internet shopping sites, find websites that they have already visited, and limit… Read more »
In a development that could completely alter the search engine optimization (SEO) landscape, both Google and Microsoft are said to be negotiating separately for the rights to access data from Twitter, which would make a vast array of live data searchable via Google or Bing, according to the Wall Street Journal’s All Things Digital blog…. Read more »
Many industry sectors have been latecomers to the world of web 2.0, but few have been as recondite as the major airlines. Smaller airlines like JetBlue and Southwest are flying lead as far as online m
A recent analysis conducted by the Nielsen company reveals that one of the key problems facing online advertisers is that of targeting content to the correct demographics. Techniques like search engine optimization (SEO) can help turn low-interest clicks into higher-value ones, delivered by organic search results. Jon Gibs, Nielsen’s vice president of media analytics, argues… Read more »
A trend discovered by an Australian business researcher – and likely to be seen around the world – is that fewer than half of the fastest-growing companies are using search engine optimization (SEO) to help draw potential customers to its web site. Web Marketing Workshop, a Sydney-based search engine marketing consultant, surveyed the 100 fastest-growing… Read more »
Until recently, most companies that used search engine optimization (SEO) did not even think about sites other than Google, but with the money Microsoft is putting behind Bing and the recent announcement of a search deal with Yahoo, some are saying it’s time to consider optimizing for other search engines. In a piece for Practical… Read more »
There is a huge market for adventure seekers looking to explore the great outdoors while also having a bit of excitement, and one California company is expecting search engine optimization (SEO) to increase traffic for people looking for kayaks. Carlsbad Paddle Sports, an Oceanside, California-based company which specializes in the sale and rental of kayaks… Read more »
As the internet becomes more inundated with multimedia, companies that rely on search engine optimization (SEO) may want to consider how to make sure they’re optimized for things like video, and one expert says it might be time to consider a SEO strategy for YouTube videos. In a column for ClickZ, Julie Batten says that… Read more »
During the economic downturn, many people have decided to cut back on vacations and have been staying home more often, but in an effort to attract those who are still traveling, one hotel chain is tur
It appears that Microsoft continues to make a case for companies to factor Bing into their search engine optimization (SEO) strategy after the company saw its search engine market share in the U.S. increase in August. According to comScore, Microsoft sites saw their share of searches increase 0.4 percentage points to 9.3 percent in August…. Read more »