While the advent of real-time search integration into major search engines like Google and Bing has caused no shortage of comment and debate in the search engine optimization (SEO) community, some experts say that the technology has, at best, only limited relevance for SEO professionals.

According to Kevin Gibbons of Search Engine Watch, "one issue with real-time search results is that they can force natural results further down the page – certainly with Google. That means many firms will be tempted to plough more of their resources into PPC, to help them secure a more prominent place in the SERPs."

In addition, Gibbons writes that many search engine optimization (SEO) professionals and pundits view real-time SEO as a de facto legitimization of Twitter and Facebook spam, something that all responsible search marketers are eager to avoid.

The real-time revolution has hit numerous snags in recent weeks, as Google’s launch of its new Buzz social media networking service was roundly criticized for its overly casual approach to user privacy and identity protection.

Katherine Griwert is Brafton's Marketing Director. She's practiced content marketing, SEO and social marketing for over five years, and her enthusiasm for new media has even deeper roots. Katherine holds a degree in American Studies from Boston College, and her writing is featured in a number of web publications.