Google will deploy its new real-time search feature over the course of the next several days, shaking up the familiar layout of its search results page – and the world of search engine optimization (SEO) along with it.

Embedded into the standard search results page will be a constantly scrolling (though this functionality can be disabled) display of live updates, incorporating news content, Twitter feeds, and blog information. Google believes that providing users with up-to-the-second search information can further distance it from its competitors.

Bing also incorporates Twitter search, but this function is located on a separate search page. Experts say that this limits its impact on the search engine optimization (SEO) landscape, compared to Google’s embedded search results.

Google has said that real-time search results will not be provided for all queries, only those with "high quality" real-time information, according to Search Engine Land. Discovering the algorithm by which Google decides whether or not to show real-time results could be of singular importance for search engine optimization (SEO) professionals.

Katherine Griwert is Brafton's Marketing Director. She's practiced content marketing, SEO and social marketing for over five years, and her enthusiasm for new media has even deeper roots. Katherine holds a degree in American Studies from Boston College, and her writing is featured in a number of web publications.