Update: This iteration of Panda will be referred to as 2.5 moving forward.
Countless organizations responded to Panda’s previous launch in July when they noticed their page views cut substantially.
As Google works to make its search engine more user-friendly, it has been aggressive in punishing websites that produce low-quality content aimed solely at driving page views.
Google has not made any announcement of its own regarding the launch of a new algorithm. However, WebProNews cited insight from DaniWeb, an IT discussion community. The initial roll out of Panda in February destroyed DaniWeb’s traffic, as did the last iteration in July. WebProNews heard from Dani Horowitz, the website’s founder, on Friday when she (once again) noticed a massive decrease in her traffic.
Brafton has frequently reported that businesses struggling in the post-Panda searchscape must alter their content marketing campaigns. Relying on stories produced with editorial quality and informational value in mind is critical to boosting SEO rankings and improving an article’s value to a reader, with Google, itself, suggesting marketers focus on content for SEO.