Often times, people have at least one thing that happened in their life that they’re embarrassed about and generally want to hide or keep secret – which can be very difficult on the web. But with a few tips, including the use of search engine optimization (SEO), burying those bad memories is possible.

Web Worker Daily’s Celine Rogue writes that there are ways to make sure that embarrassing or unflattering work is not the first thing that pops up when someone does a search of your name – including implementing a search engine optimization (SEO) strategy for yourself.

Rogue says people looking to bury their prior work should purchase a domain name and set up a blog which will help in making sure your name ranks highly in a search. If getting the domain of your name is out of the question, Rogue says using a free blogging site or social networking page with links to the domain you buy can work well.

Individuals aren’t the only ones that can have unfavorable or negative content about them on the web. Companies can also benefit from using search engine optimization (SEO) to help make sure unflattering content does not show up high in a search.

In a piece earlier this year for BusinessWeek, Andy Beal, a reputation management consultant at Marketing Pilgrim, said companies should regularly check what is being said about them online and if there is negative content they should do something about it.

Katherine Griwert is Brafton's Marketing Director. She's practiced content marketing, SEO and social marketing for over five years, and her enthusiasm for new media has even deeper roots. Katherine holds a degree in American Studies from Boston College, and her writing is featured in a number of web publications.