Earlier today, TweetUp Inc. announced a TweetUp, a new Twitter search platform, giving search marketers another way to potentially utilize search engine optimization (SEO).

TweetUp is essentially a new search platform that also allows advertisers to bid for keywords. Searches conducted on TweetUp will rank results based on an algorithm that takes keyword relevancy and time into account. Interjected in between these results will be entries that have been paid for by advertisers, again based on keywords.

Advertisers will also be able to integrate TweetUp directly into their website. By integrating the search platform into their website, advertisers will get a 50/50 split of ad revenue with TweetUp.

"Twitter has such tremendous potential as a real-time information network far beyond what has been realized to date," said Bill Gross, Founder and CEO of TweetUp. "For most people, though, 80 percent or more of the tweets that fly by them when they’re searching for something are useless noise. For serious tweeters, the task of attracting interested and relevant followers is equally daunting. TweetUp will change all of that."

Twitter is expected to unveil a similar system, known as Promoted Tweets, at their upcoming developers conference later this week.

Katherine Griwert is Brafton's Marketing Director. She's practiced content marketing, SEO and social marketing for over five years, and her enthusiasm for new media has even deeper roots. Katherine holds a degree in American Studies from Boston College, and her writing is featured in a number of web publications.