Newspapers are now a less popular way of keeping up with current events than the internet, according to the results of a study released this week by the Pew Research Center.

According to the study, more than half of Americans use both online and non-online sources to keep up with the news in a given day. The study also says that the internet now trails only local and national TV news in popularity.

The center says that "the process Americans use to get news is based on foraging and opportunism. They seem to access news when the spirit moves them or they have a chance to check up on headlines. At the same time, gathering the news is not entirely an open-ended exploration for consumers, even online where there are limitless possibilities for exploring news."

Search engine optimization (SEO) involving original news content could grow even more valuable in the future as the trend toward increasing digital media usage continues. Experts say that a company’s position on Google News can drive vast amounts of traffic.

Katherine Griwert is Brafton's Marketing Director. She's practiced content marketing, SEO and social marketing for over five years, and her enthusiasm for new media has even deeper roots. Katherine holds a degree in American Studies from Boston College, and her writing is featured in a number of web publications.