In today’s Content & Coffee, we’re talking about one page on your website that you’re probably not giving enough attention. It’s the resource center or blog archive page – where all of your blog and news stories, press releases and gated assets live.
Here’s what these pages look like on Brafton.com:
We just completed a study of our clients in the B2B software space -and blog or news archive and hubpages actually got more earned links than individual posts. This makes sense – when other websites want to share your content, they want to direct people to the freshest news on your site – a resource center has your latest posts front and center.
When it comes to creating a strong resource center, we recommend the following:
Dates and bylines, so people have a clear perspective of how often you’re publishing
Images to capture readers’ attention, and build brand awareness if you’re using custom images
Social sharing buttons so people can easily share them on social networks if they found the information useful
A breadcrumb URL so you can easily track traffic to the resource center and see which pieces of the most successful
Earning merit-based links through your research center is something to strive for. When another website organically links to your site – it means they value what you’re saying enough to share it with their audience.
Learn more about link building strategies here: