In the world of search engine optimization (SEO) number one ranking is the goal of most organizations, but new features from Google may have some wondering exactly where the top ranking is most important.

Yesterday Google unveiled a number of new features at its Searchology event which, if embraced by users, could have an impact on the future of search engine optimization (SEO).

Today the results page of a Google search gives users additional options to narrow their search in a variety of ways such as displaying results from videos, forums and reviews, or breaking the search down by time frame.

Also expected to be rolled out later this month is Google Squared which many believe is in direct response to the much hyped Wolfram Alpha search engine which is expected to be unleashed soon. This new feature will give users results from multiple sources on one spreadsheet-like page.

If these new features are adopted by users it may mean that websites will, in the future, need to consider how a person is searching and not just what they are searching for when deciding on a search engine optimization strategy.

Katherine Griwert is Brafton's Marketing Director. She's practiced content marketing, SEO and social marketing for over five years, and her enthusiasm for new media has even deeper roots. Katherine holds a degree in American Studies from Boston College, and her writing is featured in a number of web publications.