Welcome to The Brafton Blog, where we share insights and updates on all things content
marketing. From keeping up with the latest industry trends and best practices to getting
a glimpse into life at Brafton, our blog has something for everyone. Our team of
marketing experts are here to provide actionable tips and advice to help you drive
success for your business.
A growing number of businesses are realizing the impact content marketing has on their search engine optimization strategies, with a recent MarketingSherpa survey indicating 50 percent of the polled marketers name content the most effective SEO tactic.
The importance of mobile content marketing is beginning to be felt across businesses of all sizes. But, according to one expert, companies must pay attention to the little things to make their mobile marketing campaigns successful.
Roughly half of B2C marketers say both online content and social media marketing were last year’s top performers in terms of lead generation and sales. The same is true for more than one-quarter of B2B marketers, according to the Focus Research study, Marketers’ Benchmarks 2011.
Quantifying social media is certainly a challenge, but not impossible! There are hundreds of low-cost (and even free!) social media measuring tools that can help illustrate the impact of your business’s social campaigns.
Brafton sat in on many of the informational sessions and debates about the future of the internet marketing industry (and you can see all of our live coverage in our newsroom), and here are some key takeaways for content marketers.
Redbox is national DVD rental brand with local focus, and it survives while giants such as Blockbuster have fallen. Its director of partner marketing attributes some of this success to social email campaigns.
Execs at the fast food chain spoke with ClickZ about their goals with geotargeted Tweets, and it seems the company is seeing some results within the first week.
Rumors have been escalating this week about a partnership between cellular phone titan Nokia and rising search player / global software leader Microsoft.