Planning for Content Marketing Success: Part 2
Appropriate targeting and search engine optimization are critical to bringing convertible traffic to your website.
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Appropriate targeting and search engine optimization are critical to bringing convertible traffic to your website.
This week, Business Insider leaked AOL’s "master plan" indicating that the company is going to invigorate its approach to content this year.
When we were starting 2010, eMarketer quoted an Ad-ology survey that found 46 percent of U.S. businesses didn’t even have a website. With the onset of 2011, we’re in a whole new ballpark. This year, online ad spend is expected to surpass newspaper ad spending (as consumers are simultaneously turning to the web to get… Read more »
Mary Crosse, the new business director for Lucky Branded Entertainment, offers insight on 10 top strategies for getting video content to go viral.
A recent study shows that nine out of 10 B2B firms use content to market their brands.
While automated processes and research are important parts of search engine optimization (SEO), a basic understanding of SEO processes provides a foundation no amount of technological wizardry can replace, according to Rob Griffin, writing at MediaPost. Griffin writes that "a tool, regardless of automation, can’t tell you how many campaigns to set up. This is… Read more »
With more people dumping their Yellow Pages and instead turning to the internet to get information on businesses in their area, the emphasis on local search is increasing which may have some people re
A growing number of websites are using tools like search engine optimization (SEO) to help increase traffic but just throwing content up on a site doesn’t work according to one expert. Writing for SearchEngineWatch, Hernandon Hasty says that websites not only need "tons" of quality content to help with their search engine optimization (SEO), but… Read more »
A growing number of websites are using tools like search engine optimization (SEO) to help increase traffic but just throwing content up on a site doesn’t work according to one expert. Writing for SearchEngineWatch, Hernandon Hasty says that websites not only need "tons" of quality content to help with their search engine optimization (SEO), but… Read more »
While there have been numerous reports about the advantages of incorporating search engine optimization (SEO) into one’s business website, some people may not realize there are certain elements that can enhance their experience. Search engine optimization (SEO) expert Steve Wiideman told Entrepreneur.com there are various tips businesses can use to boost their online presence. Businesses… Read more »