Search for: google+analytics

Check out these tips and tricks to make your website screaming fast and encourage repeat visitors.

Here’s Brafton’s take on the top internet marketing stories for the week ending March 18.

The business tech world took a step aside from its regular agenda today to extend a helping hand to victims of the 8.9-magnitude earthquake in Japan, as well as the ensuing tsunami threatening those in at least 20 other countries.

For the first time since its release in 2009, Bing has taken over second place in worldwide searches to begin 2011, and extended its the lead over and Yahoo in February. That's the assessment of StatCounter Global Stats, the research arm of web analytics company StatCounter. According to the company, Bing handled 4.37 percent of… Read more »

ShareThis has appointed a new CMO – Kristen Fergason, a former marketing executive with Yahoo (which currently boasts the most visited sites on the web).

From major management shifts within the industry to buzz about the rise of content marketing, online chatter this week indicates 2011 will be full of new of internet marketing developments – and brands should keep pace to maintain a competitive edge. The week started with news that Google remains the search leader. As Brafton reported,… Read more »

When we were starting 2010, eMarketer quoted an Ad-ology survey that found 46 percent of U.S. businesses didn’t even have a website. With the onset of 2011, we’re in a whole new ballpark. This year, online ad spend is expected to surpass newspaper ad spending (as consumers are simultaneously turning to the web to get… Read more »

The Yahoo to Microsoft adCenter transition tool closed just last week, but Efficient Frontier reports that advertisers may already be experiencing gains from the Yahoo-Bing alliance. Early data from Efficient Frontier’s Q4 online marketing report reveals that the transition could be producing some positive paid search trends. The company reports that there was a temporary… Read more »

The key to growing your base of qualified leads, boosting conversion and fostering engagement on your website is setting the right net for your ideal audience. In search engine optimization terms, this is referred to as “funneling”. The Value of Granular Targeting Although a high traffic figure in your choice of analytics software looks and… Read more »

From Facebook Messages to record-breaking online ad revenues, this week was full of buzz-worthy internet marketing news headlines.