New encryption may impede SEO
On Friday, Google announced an SSL-encrypted version of its search engine, which may impede search engine optimization.
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Trigger email marketing improves sales, says expert
Trigger-based email marketing is the "next step" for the critical e-commerce function of automated email communications, according to a sector commentator.
Writing on web resource <
Use ‘AdWords, SEO & links together’
Google’s AdWords service can be excellent at boosting traffic to a website, however, marketers should not ignore other online strategies, an expert has commented.
Matthew MacDonald, author of
New search funnels feature for Adwords provides search marketing insights
Google announced yesterday that a new feature for Adwords analytics called "search funnels" would help search engine marketing professionals better understand the way in which paid clicks lead users to their sites. The company said that its new feature would provide "data on how ‘upper-funnel’ keywords are assisting conversions before the last click. It also… Read more »
Why PPC and SEO should go hand in hand
Careful analysis of data provided by both search engine optimization (SEO) and PPC campaign feedback can be beneficial to the effectiveness of both, according to the writer of Search Engine Land’s Analyze This column, Evan LaPointe. LaPointe writes that search engine optimization (SEO) novices are frequently tempted to optimize their sites to drive the absolute… Read more »
Solo SEO: Sometimes, it just takes one
Though there are numerous disadvantages to such an approach, some companies without the resources to devote to a full-fledged search engine optimization (SEO) campaign will place a single SEO specialist in charge of the firm’s efforts. Solo search engine optimization (SEO) practitioners, writes Aaron Bradley in a column for Search Engine Land, can find that… Read more »
Effective SEO integrates multiple elements
Search engine optimization (SEO) experts say that successful SEO is not simply loading up a website with popular keywords, but a sophisticated combination of content and detailed analysis to determine the effectiveness of SEO efforts. Mark Jackson, writing for Search Engine Watch, asserts that proper analytics are an absolute requirement for effective search engine optimization… Read more »
There’s still a lot of room for improvement for retail SEO
With so many more people heading to the internet when doing their shopping, retailers are finding that they need to boost their search engine optimization (SEO) to reach customers, but a new report finds that there is still a lot of work to be done from retailers in getting the top spots for a number… Read more »
Job seekers can use SEO to help find work
Although the nation’s unemployment rate dropped slightly last month it is still a tough market for job seekers. With that in mind, those looking for work might want to consider taking a page out of pl
For SEO, choosing correct keywords is important
In the search engine optimization (SEO) world, keywords are the lifeblood of a successful campaign – but according to one expert, too many companies are not doing enough research into the keywords they’re using. Mike Murray of FathomSEO says that most people use online keyword tools to come up with the lists they are going… Read more »