You have fabulous content. Now show it to the world. Social media is today’s version of shouting from the rooftops. It’s how you promote your brand and have meaningful conversations with fans, followers and future customers. With the right social media strategy, you will be heard.
Reach Your Audience
Publish and promote your content where your target audience is most likely to see it.
Your assigned social media strategist has expert insight into all media platforms, industry trends and social media advertising best practices. With Brafton social media marketing services, it’s never been easier to improve your reach, increase brand awareness and drive conversions through hyper-targeted messaging.
To make sure you’re talking directly to potential customers, we work with you to determine which social media channels will connect your business with the right people.
This persona-specific approach goes beyond being in the right place at the right time. It means finding the right words to catch their attention, connecting them to content they will love and engaging them in a way that serves your commercial goals.
Channel Your Voice
Facebook, Twitter, Instagram, Google+, LinkedIn, Pinterest, YouTube – you name it, we manage it.
That hip, new channel that hasn’t even hit the mainstream yet? We do that, too.
By monitoring platforms for updates that may affect your overall marketing campaign and strategy, you gain real-time flexibility to tailor your social media campaigns. This empowers you to stay perfectly in tune with your audience and nurture them to become more than just passive fans or followers.
We aim to leverage your online audience to produce social lift, maximize your web presence and make connections with macro- and micro-influencers. That includes elevating your social networking with user-generated content, reaching consumers with engaging content from their own peers.
Your content then lives on in perpetuity, always engaging, always adding value to your bottom line.
Surpass Your Goals
It’s not enough to have your audience’s attention. You also need them to convert.
Whether your goal is to increase your followers, number of shares or level of engagement across social media networks, you’ll still need to create a pipeline for lead generation.
To support conversions on your site, we create and implement custom conversion landing pages, branded calls-to-action and on-site forms. Site visitors and social followers can sign up for an upcoming event, subscribe to your newsletter or enter a contest, all with one easy click.
This model makes it easier to capture leads directly from your social media platforms, blog posts and landing pages.
Simple and straightforward: That’s how seamless we make it for your potential customers to convert.
Enhance Your Strategy
Social media is a vital component of your larger content marketing strategy, and we customize our offerings so that every metric maps back to your core business goals.
Social media success is business success.
Social Media Consulting Services
Evolving social media technology and demographics require your strategy to adapt at a moment’s notice.
For social media services that go beyond more conventional tactics, we work laterally with your team to ideate and execute innovative solutions.
We apply our extensive knowledge of industry verticals, digital marketing tactics and advanced enterprise tools to understand your audience and amplify how you work with your clients. Plus, we take a deep dive into the analytics of all your social channels, ensuring we make data-based decisions when building out social media campaigns. We’ll be the social media experts so you can focus on being your brand’s greatest ambassador.
Our social media strategists collaborate with you to find your voice across one or more social media channels. From there, your social strategy is fully managed and measured by your Brafton team. Consider your social media accounts handled.
To keep followers updated and engaged with your brand, we produce custom promotional emails and monthly newsletters. By releasing a steady stream of helpful information, you’re always in contact, always moving forward.
With influencer outreach, we connect you with industry leaders to elevate your brand – and your social accounts – to a relevant and trusted voice. And through effective promotion of your fabulous content, you too can become a thought leader in your area of expertise.
Campaigns need to be flexible to keep up with the ever-changing world of social media. We make tweaks along the way to optimize your results. Together, we can determine the most effective social media strategy and campaign efforts for your business.
Through establishing goals and tracking campaigns, we’ll show you exactly how your audience reacts to and engages with your content. In turn, you can leverage these reports and results to follow new leads, make a new sale and maintain loyal customers.
Social Media Packages
Your social media presence is as personal as your logo. That’s why we have several social media management packages to complement your specific needs.
Our packages are based on how many social channels you want us to manage. In addition to fully managing multiple social media profiles for your brand, we also offer à la carte options. Need to live tweet at an event, promote your company’s products, announce a grand opening, design and implement a social media contest or distribute a press release? We’ve got your back.
Our social media team helps you determine which package is right for your business. When you’re ready, your strategist develops the campaign and handles all social media management, elevating your content to reach its highest potential.
We design your social media marketing strategy around your goals and your audience’s expectations. We take a campaign-based approach in order to keep focus, and vary the content your audience consumes.
Your social strategist provides regular reports and data-driven insights to show you what’s working and why.
Testing different approaches to your campaigns allows us to fine-tune a branded, engaging social strategy.
What I hired Brafton for, and what we’ve really gotten, is the ability to speak in all our different voices.
Paul Banas Founder Pregnancy Magazine Group
I couldn’t speak more highly of the team at Brafton. I’m impressed with the quality of people, the knowledge and expertise they have. They don’t just provide us with content, they deliver ongoing evaluations and recommendations.
Linda Shaub SVP of Marketing and Branding Interim Healthcare
If we ever needed an article for a newsletter, the editorial team is ready to write it in a pinch, which I realize goes beyond the overall service contract. For us, it’s the small services Brafton provides that are really great.
Leah Vogely Director of Creative Communications Poolman
Even in markets that seem highly technical and very niche, Brafton has writers who have experience in those fields and, if they don’t, Brafton’s writers can develop expertise very quickly.
Keith Crosley Director of Market Development Proofpoint
The search and conversion optimization insights have been the biggest strength and value in working with Brafton, closely followed by working with an editorial team of kick-ass writers – they totally get it.
Heather Magee Public Relations and Communications Specialist Faronics
We decided to work with Brafton because we wanted to produce quality content, we wanted to produce it quickly, and we needed a partner that understood our business and that was able to keep up with us.
Erik Karff Manager of Digital Marketing Allegis Group Services
If we had to do content marketing in house, frequent publication wouldn’t have been sustainable. Not having to worry about writing every day has freed our team to become more strategic with our overall marketing and sales.
Brafton writers use credible and reliable sources to craft well-written, researched content.
Amy Burnis Director of Marketing and Communications Knovel
We did what we could internally, but we have to focus on the things we’re best at. It just made sense for us to outsource to Brafton. I think we’ve done a better job with our outsourced content and social marketing than we could have if we kept it in-house. We don’t have the time and resources to effectively handle it in-house. Brafton had the expertise with SEO, content and social, and it just worked for us.
Adam Nicholson Vice President of Marketing Daniels Trading
Our Brafton writers took the time to understand our services and the different pages on our site. They’re strategic about adding context and links to stories, and they’ve done a great job learning the Sunrise language.
Abby See Online Marketing Manager Sunrise Senior Living
Through these promotion and engagement efforts, your audience will hear you loud and clear. Let the conversation begin.