Lead generation is a top goal for marketers, and a smart content strategy turns website visitors into qualified sales leads.

Content marketing is extremely powerful. Unfortunately, it is equally misunderstood and oftentimes difficult to measure. It’s our intention to educate the market on how to easily understand and quantify the things you should care about.

Advertising spend by SaaS companies is expected to increase 118% by 2020. Getting your message in front of the right buyers is a challenge when so many other sellers are vying for attention.

LinkedIn is home to 40 million B2B decision-makers and 61 million senior-level influencers, making it the perfect vessel for communicating with industry professionals in your space.

Well-informed content marketing decisions generate better outcomes.

Be strategic in how you leverage your smart BOFU content – it’s not every day you can grab some low-hanging fruit to show some quick ROI wins.Some buzzwords are great. They have real-world meaning, even if they are overused. But others are just rhetoric, attached to nothing tangible. Digital marketing has not escaped the buzzword… Read more »

You can never have too much collateral. That’s because the only way to match the intent of prospects in the sales funnel is with content that will wow them.

Content marketers have to fight for their budgets every day of their lives. But wouldn’t it be handy if you had a quick guide that perfectly illustrates your argument as to why content marketing is a valuable investment that is here to stay?

Page 1 Ranking Secrets (and How To Quantify Content Quality) The modern search landscape requires a new approach. The modern search landscape requires a new approach. So what did we do right? That’s what we walk through in this webinar hosted by Brafton’s AVP of Marketing Jeff Baker. You know you need content, and you… Read more »

How to bring together two departments with different views of the same goals.