Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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It’s been a good year for Bing. The latest Hitwise reports show that the search engine accounted for more than 9 percent of U.S. searches last spring. Moving forward to the summer, Microsoft announced
Reports indicate that Google – though still the default iPhone browser – will have some advertising hurdles in Apple’s mobile markets. With the rise of mobile shopping and Americans’ love affairs with
Executives want their companies to be linked with success in consumers’ minds, and using relevant, intriguing content as bait to get others to link to your website can be a good method of raising bran
Microsoft CEO Steve Ballmer, speaking at the SMX West conference in Santa Clara on Tuesday, told the audience that "the No. 1 thing that Google benefits from in search is they did it right first. We started later. There’s a value to incumbency."Ballmer’s conversation with Search Engine Land editor-in-chief Danny Sullivan explored a number of… Read more »
With a growing number of people heading to the internet as their first place to find information about a topic or company, one firm says businesses would be wise to incorporate a blog into their site
It’s clear that original content is an important part of a good search engine optimization (SEO) strategy, but as more and more information proliferates the web, it is also important that this content is relevant to what people are searching for. In a post on Marketing Pilgrim as part of its SEM Scholarship contest, Frankie… Read more »
A growing number of industries are using search engine optimization (SEO) to help increase their online visibility, but one company says the best way to increase website traffic is to create original content year round. In a recent white paper, HRmarketer.com says that creating a well-designed and optimized website is an essential part of lead… Read more »
A growing number of industries are using search engine optimization (SEO) to help increase their online visibility, but one company says the best way to increase website traffic is to create original content year round. In a recent white paper, HRmarketer.com says that creating a well-designed and optimized website is an essential part of lead… Read more »
With many people turning to the internet and search engines for information it’s no surprise that many industries are turning to search engine optimization (SEO) to increase visibility, but one website encourages governmental agencies to do the same. In a piece for OhMyGov.com, Alex Pinto writes that .gov sites may want to consider a number… Read more »
The internet is littered with websites related to people in the hunt for a new apartment, but even in this recession one website says it has seen a traffic boost in the last six months with help from