Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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With the emphasis on keywords, long tail and results page rank, many people in the search engine optimization industry forget that the people who will actually be reading their content are humans, not robots. That’s the view of Kevin Gibbons writing for Econsultancy who says that the view that the purpose of search engine optimization… Read more »
For many years one of the best ways companies could get their business in front of consumers and the media was through public relations, but as things have shifted to the internet, one marketing exper
To get the most out of search engine optimization (SEO) it’s important to use relevant keywords on a website, but one SEO expert says that doesn’t mean the writing has to lack creativity. Writing for the TopRank Online Marketing Blog, Mike Yanke says that copywriters who are working to optimize sites often become too focused… Read more »
A group of news media outlets recently went to Google with a complaint that may help companies with their search engine optimization (SEO) in the long run. According to Advertising Age magazine, a group of media giants including the New York Times, ESPN and Time Inc. met with Google recently to complain about how their… Read more »
In the ever changing market of search engine optimization, companies struggle to increase their online visibility. But according to an SEO expert, getting your company on Google News is "worth its weight in gold." At the recent SMX West conference in California, OBSNews.com spoke with search engine optimization (SEO) expert Bruce Clay who touted the… Read more »
One of the best search engine optimization (SEO) tools for drawing visitors to a company site is original content, according to one industry expert. Roger Janik, president of ServerSideDesign.com, says in an article for PromotionWorld that press releases are one of the most effective search engine optimization (SEO) tactics on the market. Janik says that… Read more »