SEO Content Writing Services

High-Quality Content Drives SEO

Quantity-over-quality copywriting is no longer effective. Yesteryear’s content writing service is insufficient for today’s SEO strategy. Modern search engines feature complex algorithms built to separate relevant, valuable online marketing from web content utilizing outdated SEO practices. Haphazardly inserting keywords into shallow content now only serves to damage your brand’s standing on search engine results pages (SERPs) and in the eyes of your target audience. That’s why every Brafton SEO writer is trained on the latest best practices, incorporating cutting-edge marketing techniques tailored to boost your online presence and cater to the wants and needs of your readers. Melding journalism, creative writing and digital marketing proficiency, our professional writers collaborate with strategists and SEO consultants to ensure every piece of marketing hits the mark, regardless of the type of content.

Brafton writers, strategists and consultants work together to develop engaging content marketing that resonates with potential customers and ranks on SERPs. Your brand requires high-quality web content crafted with search engine optimization in mind.

Check out Brafton’s SEO content writing services in the UK.

Check out Brafton’s SEO content writing services in Australia.

Brafton SEO content writing services
give your site the opportunity
to rank on Page 1, drive traffic
& capture leads.
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Serve Searcher Intent

Search engines are no longer fooled by keyword stuffing and other black hat SEO techniques. Modern search functions are geared toward searcher intent. Your audience has questions, and your content must provide answers. Our SEO experts help you succeed, whether through blog articles, white papers, eBooks, custom graphics, video productions, social media or something else. Content crafted to serve searcher intent turns visitors into clients, and ensures your website isn’t lost in the digital shuffle. From commercial queries to informational searches, our SEO content writers work tirelessly to ensure your content marketing meets the demands of your target audience.

Search Performance Briefs

Our proprietary Search Performance Brief (SPB) is the apex of content writing for SEO. Your content strategist identifies keywords that are within your site’s ability to rank for, that have high relevance or commercial intent to your brand, and your potential leads actually search for. We then conduct advanced analysis to identify the topics that are being discussed in the top-20 SERPs. We compile your keyword, SERP and TF-IDF (term frequency-inverse document frequency) data into a complete blueprint for our editorial team to create the strongest piece of content for that topic possible. Finally, and most importantly, your dedicated writer weaves this information—and your brand guidelines—into the most comprehensive piece of content on the web for your target keyword. This is content writing for SEO perfected.

Search Performance Brief Example

Content Mapping

Every piece of SEO copy that doesn’t receive an SPB—from blog posts to gated downloadable assets and press releases—is mapped out by SEO content writers to ensure it serves searcher intent, supports your business goals, follows industry best practices, aligns with similar trending topics, features appropriate keywords and phrases and stands out from existing content on the web. This way, we can optimize copywriting to encourage an SEO-friendly structure that also drives the most qualified traffic directly to your website. Project managers stand by to act as client advocates, examining every article outline for SEO and audience engagement opportunities. Following multiple rounds of edits and revisions, your content is delivered through our proprietary software.

SEO Expertise

Beyond SEO content writers, the Brafton team is composed of certified strategists and consultants experienced in developing effective content strategies that enhance SEO. Utilizing the latest techniques in line with your commercial objectives, your team will execute organic, long-term action plans designed to maximize your search engine rankings and ensure you stay on top. In addition to online marketing insight, team members leverage industry-leading software products and content development services to provide results. Along with routine metrics reports detailing your SEO progress and return on investment, we conduct a competitive content analysis to identify potential SEO opportunities, and make sure you’re not falling behind the competition.

Social SEO Opportunities

Our team members don’t just write content; they post it and promote it, too. Social media can be leveraged to help boost SEO standing, making it an integral part of modern optimization efforts. Brafton social media strategists design robust campaigns to generate website traffic, increase brand awareness, grow social links and demonstrate thought leadership. In conjunction with website-focused content marketing efforts, social strategies boost online presence while targeting potential customers where they spend their time.

User Experience Impacts SEO

Well-designed UX is not only vital for guiding web visitors and keeping them on-site, it’s essential for SEO. Organic sharing of your website is among the most important SEO ranking factors, and UX plays a major role in whether visitors will share your site with others. Our SEO consultants can identify potential problems with your website UX and recommend fixes geared toward providing an enjoyable experience that’s more likely to be shared. Consultants also conduct professional health checks on your website to resolve any lingering issues interfering with your SEO efforts.

Make Sure Your SEO Stays Strong

Achieving search-friendly content is not a one-and-done endeavor. It requires continual upkeep and constant content production to support relevance and value in the eyes of target audiences and search engines. SEO best practices are always evolving, with some changes toppling once highly-ranked websites and forcing them into the oblivion of SERPs. Brafton writers, strategists and consultants pride themselves on staying up to date with SEO changes, providing appropriate recommendations to clients to keep search strategies effective for your business. We ensure that your SEO copy is well ahead of the curve.