Quantity-over-quality copywriting is no longer effective. Modern search engines feature complex algorithms built to separate relevant, valuable online marketing from web content utilizing outdated SEO practices. Haphazardly inserting keywords into shallow content now only serves to damage your brand’s standing on search engine results pages and in the eyes of potential customers. That’s why Brafton content writers are trained on the latest best practices for SEO, incorporating cutting-edge marketing techniques tailored to boost your online presence and cater to the wants and needs of readers. Melding journalism, creative writing and digital marketing proficiency, our writers collaborate with strategists and SEO consultants to ensure every piece of marketing hits the mark, regardless of the type of content.
Search engines are no longer fooled by keyword stuffing and other black hat SEO techniques. Modern search functions are geared toward searcher intent. Your audience has questions, and your content must provide answers. Our SEO experts help you hit the mark, whether through blog articles, white papers, eBooks, custom graphics, video productions, social media or more. Content crafted to serve searcher intent turns visitors into clients, and ensures your website isn’t lost in the digital shuffle. From commercial queries to informational searches, our SEO content writers work tirelessly to ensure your content marketing meets the demands of your target audience.
Every piece of Brafton website content, from blog posts to gated downloadable assets, is mapped out by SEO content writers to ensure it serves searcher intent, supports your commercial goals, follows industry best practices, aligns with similar trending topics, features appropriate keywords and phrases and stands out from existing content on the web. This way, we can optimize content to encourage an SEO-friendly structure that also drives the most qualified traffic directly to your website. Project managers stand by to act as client advocates, examining every article outline for SEO and audience engagement opportunities. Following multiple rounds of edits and revisions, your content is delivered through our proprietary software, which automatically includes crucial SEO components, such as meta descriptions and alternative text for images.
Beyond SEO content writers with experience creating a wide range of content marketing assets, the Brafton team is composed of certified strategists and consultants experienced in developing effective content strategies that enhance SEO. Utilizing the latest techniques in line with your commercial objectives, your team will execute organic, long-term action plans designed to maximize your search engine rankings and ensure you stay on top. In addition to online marketing insight, team members leverage industry-leading software products and content development services to provide results. Along with routine metrics reports detailing your SEO progress and return on investment, content analysis is performed on your competitors to identify potential SEO opportunities and make sure you’re not falling behind.
You must create content to garner strong SEO, but text is no longer enough. Modern search engines give preferential treatment to websites featuring visual marketing assets, from custom images and infographics to live video and animated clips. Enhance your content marketing and support SEO by incorporating media into your strategy. Visual content marketing engages website visitors and helps your content stand out from competitors.
Our team members don’t just write content, they post it and promote it. Social media can be leveraged to help boost SEO standing, making it an integral part of modern optimization efforts. Brafton social media strategists design robust campaigns to generate website traffic, increase brand awareness, grow social links and demonstrate thought leadership. In conjunction with website-focused content marketing efforts, social strategies boost online presence while targeting potential customers where they spend their time.
Well-designed UX is not only vital for guiding web visitors and keeping them on site, it’s essential for SEO. Organic sharing of your website is among the most important SEO ranking factors, and UX plays a major role in whether visitors will share your site with others. Our SEO consultants can identify potential problems with your website UX and recommend fixes geared toward providing an enjoyable experience that is more likely to be shared. Consultants can also perform health checks on your website as a whole to resolve any lingering issues interfering with SEO.
Achieving solid SEO is not a one-and-done affair. It requires continual upkeep and constant content production to support relevance and value in the eyes of target audiences and search engines. SEO best practices are always evolving, with some changes toppling once highly-ranked websites and forcing them into the oblivion of search engine results pages. Brafton writers, strategists and consultants pride themselves on staying up to date with SEO changes, providing appropriate recommendations to clients to keep SEO strategies effective.
