Content Marketing for Grand Rapids Businesses
For over 15 years, Brafton has been the cream of the crop when it comes to content marketing, partnering with hundreds of clients to deliver top-notch services and secure results. Brafton was started in 2008 with a dream of flourishing in the content marketing industry. Now, we have offices in 3 continents with employees working across 6 continents. In the Grand Rapids area alone, we’ve worked with dozens of clients to improve their brand presence and amass tons of new customers.
We Know What Makes Grand Rapids Unique
Grand Rapids is a city full of blooming parks and gardens, and it’s recently been dubbed “Beer City USA” because of its 40+ breweries. So, you could say that Grand Rapids has a little something for everyone. You can find locals strolling through the beautiful Frederik Meijer Gardens and Sculpture Park, checking out one of the United States’ oldest history museums (we see you, Grand Rapids Public Museum) or viewing a Frank Lloyd Wright-designed house in the Heritage Hill Historic District.
Whatever Grand Rapids residents are up to, it’s sure to be a good time. For Grand Rapids businesses looking to bring this same level of fun and creativity to their brand, we’re here to deliver. But, don’t just take our word for it. Hear from our Grand Rapids-based clients!
Hear From Some of Our Clients:
“We continue to work with the Brafton team because of the quality of output and ease of working with them.”
– Carolynn Costanzo, Online Marketing Manager at Lasko.
“Around 20% of our leads are generated from all the work Brafton has done. They’ve met our goals and done a great job.”
– Sandra Florindi, Segment Marketing Leader, Life Science at PerkinElmer, Inc.
“The No. 1 thing we get from Brafton is a whole team of people.”
– Ken Jacobsen, VP of Sales and Marketing, TM Group.
A Full Suite of In-House Creative Content Services
As an extension of your in-house marketing team, we provide Grand Rapids-based businesses with the full range of digital marketing services needed to transform their marketing efforts.
Our team of content writers works in lockstep with our content marketing strategists to create written content that is not only valuable and informative but also ranks highly on search engine results pages. Our written content always starts with data. We start the content creation process by conducting thorough industry research and competitive analysis to determine which topics and keywords are performing best in the industry.
Our writers take that information and craft content that is well-researched, engaging and valuable, ensuring your written assets showcase the real value you can bring to potential customers — even when they aren’t ready to make a purchase. Our writers are able to seamlessly switch gears and write across a range of content types and formats, from educational blog articles to thought leadership white papers, depending on your needs and objectives.
Search Engine Optimization
Search engine optimization (SEO) is the process of creating valuable content that engages users and encourages search algorithms to place your content at the top of search engine results pages.
As the leading SEO agency in the Grand Rapids area, we help clients create compelling content that users actually want to consume. We write for people, not search engines, but we always follow SEO best practices in our writing to ensure you’re actually able to reach your target audience.
Our SEO services include:
- Local SEO.
- National SEO.
- Technical SEO.
- On-page SEO.
- Video SEO.
An effective SEO strategy plays a central part of your inbound marketing efforts. SEO helps drive organic traffic to your site, encouraging deeper engagement with your brand and, eventually, more goal conversions.
People tend to be visual learners, and nothing maximizes conversions (and your marketing ROI) more than building a dynamic content marketing strategy that includes graphic design. Our team of graphic designers uses arresting imagery to bring the written word to life, drawing in more traffic, enhancing customer engagement and encouraging more conversions.
Our graphic design services include:
- Interactive infographics.
- Formatted whitepapers, eBooks and more.
- UX design.
- Custom illustrations.
Our graphic designers are trained to deliver content that’s perfectly aligned with your branding guidelines, including appropriate incorporation of your color palettes, logos and symbols, fonts, sizes and other style considerations. Everything we help you produce will have the look and feel of your brand.
Releasing video content is one of the easiest, most convenient ways to convey valuable information to your target audience. It lets your company communicate your brand identity and explain complex information in short, digestible segments. This helps you maximize brand exposure and drive more traffic to your online collateral, boosting engagement and powering better growth.
Our video marketing products include:
- Explainer videos.
- Product demos.
- Testimonial videos.
Video works best when embedded into other forms of content (like blogs or landing pages) and distributed across all your marketing channels. We’ve found that this is the most effective way to maximize engagement and get the ROI you’re looking for.
Think of your website as your digital storefront. In today’s digital-first business and consumer environment, customers are likely going to engage with your business online first and make a decision about your company based on that online experience — before ever engaging with your physical storefront or in-person reps.
Brafton’s web design team helps ensure that every potential customer has an excellent online experience to encourage them to deepen their engagement with your brand. We start by conducting a site health check to identify any issues that could be detracting from the user experience. We assess elements like brand consistency, searchability, page speed, navigation and more, all to ensure users are able to easily and conveniently find the information they’re looking for.
Armed with the results of the assessment, we work with your in-house teams to help you redesign your website. This entails balancing industry best practices with your unique needs to make sure your site experience is fast, convenient and enjoyable for all users.
Expertise in Every Marketing and Sales Channel
Content has to be distributed across the right channels to achieve your desired results. Our team of email, social media and paid search strategists works with Grand Rapids-based companies to maximize their brands’ exposure across the channels with the highest return potential.
Despite what the naysayers might have you believe, email is still one of the most effective marketing channels in the digital marketing space. Putting valuable content at the top of your subscribers’ inboxes remains a tried-and-true way to build brand awareness, drive website traffic and encourage goal conversions.
When you partner with Brafton, our dedicated email marketing strategists will handle all tasks across the entire life cycle of your email campaigns. We’ll help you craft conversion-worthy lead generation campaigns to build out your email lists, segment leads into targeted lists that reflect your customer base, and craft campaigns that directly target the needs and preferences of your ideal customers.
All the while, we’ll establish a set of key performance indicators (KPIs) to help us track the performance of your campaigns and ensure we’re achieving the goals you want to see.
Social Media Marketing
An active presence across all (or at least most) social media channels is the hallmark of the modern, digitally savvy brand. Many of today’s consumers take to their favorite social media platforms when they want to learn about a brand. Facebook, Twitter and LinkedIn are today’s Main Street.
Brafton’s social media strategists use a winning combination of automation tools, social media expertise and industry best practices to optimize your presence across all relevant social media channels and build the most exposure possible for your content.
Our persona-based approach to social media marketing ensures your posts reach the right people at the right time, maximizing customer engagement and driving the right traffic to your site.
With a little extra money, pay-per-click (PPC) advertising turbocharges your content marketing strategy and drastically increases the chances of reaching your target audience. Paid channels earn you prime real estate for your campaigns, letting you optimize the right keywords with laser precision for more website traffic, greater brand awareness and a higher number of goal conversions.
Paid ads also return highly accurate information regarding the performance of your campaigns. Our paid strategists use this information to optimize your strategies and deliver even better results in future campaigns.
Marketing Strategy on Demand
When you partner with Brafton, you get to work with a dedicated content marketing strategist who will take the time to learn and understand your business, from your unique value props to industry developments, all to help you build a tailored marketing strategy that delivers real results.
Our strategists evaluate your existing content strategy and make recommendations based on your goals and needs. They work in tandem with our in-house creative and production teams to bring your new digital strategy to life, then dive into the numbers to evaluate the performance of each digital marketing campaign and ensure goals are met.
Whatever your digital strategy needs, we’ve got you covered.
Build Your Brand With Flexible Package and Pricing Options
Our pricing model is based on units, with one unit equal to $100 of marketing spend. The beauty of the Brafton model is that units are completely flexible and customizable, meaning if you decide you need blog content on Day 1 but change your mind by Day 50, we’re ready and willing to make the adjustment. No additional charges and no questions asked.
We understand that our success is your success. We don’t nickel and dime, and we want to make sure you have all the information you need to build content strategies that deliver. In addition to our flexible packages, we also provide SEO tips and guidance as well as benchmark SEO reports and ongoing reporting — completely free.