The Right Conversation, The Right Channels
Be the brand that always knows what to say — and when to say it.
Our social media team works with you to find your true brand voice, one that resonates with your target audience.
We drive engagement by talking with your audience, not at them. Your assigned social media strategist joins your team, refining your online presence and contributing to relevant conversations.
With extensive experience generating results on each platform, your social strategist determines how to position your brand to achieve the greatest social reach.
We ensure your online voice is consistently on brand, while following the distinctive style and tone of each platform.
Social Media Marketing, Mastered
Marketing your brand on social media can be challenging. This is a fast-paced environment where it’s easy to fall behind or lose track of your audience’s actual needs.
However, it’s also a critical component in any brand’s digital marketing strategy. Social media management is about knowing:
- The platforms on which your audience spends its time.
- The content they’re looking for when they’re on social media.
- The things they’re NOT looking for when they’re on social media.
Our social media services are designed to create killer campaigns that drive meaningful results for your brand. When you partner with Brafton, you’ll have access to a dedicated social media consultant who has the skill set you need to compete on social media. Some of the marketing services offered through our packages and à la carte options include:
- Organic social posts.
- Social media advertising.
- Social media audit.
- Website audit.
- Content creation, including infographics, videos and more.
- Social media contest creation and management.
- Shopping campaigns for ecommerce initiatives.
Our Clients Say it Best
“The social media team has been extremely supportive — they took the few words we used to describe what we want and turned that into a whole campaign that makes sense for us.”
– Barbara Clifton, Marketing and Communication Manager, Total Safety
“I’ve noticed an increase in followers and I’ve gotten a lot of messages from other lash pages with compliments. Even when it doesn’t generate a sale, there has been good engagement on the posts.”
– Elisha Cardoza, Founder & Lash Artist Extraordinaire, Girl, LASH
“Every time we have a question or need something changed the team is very responsive. They’re always asking what else they can do to help us and providing suggestions for improvements.”
– Annette Spinks, Marketing Coordinator, Genworth Australia
How Brafton Makes Social Media Campaigns That Work
As a full-service digital marketing agency, we can take a truly holistic approach to your social media marketing strategy. Our process when onboarding new clients typically goes like this:
Step 1: Discovery
We learn everything we can about your brand, industry, target audiences and, most importantly, the goals you hope to achieve through social media marketing.
Step 2: Establish a Plan
Next, we’ll create a custom proposal for your social media strategy based on your business goals. This will include which social media channels we recommend for the best results, as well as details such as posting schedule, post topics and suggestions for boosted posts.
Our social media strategists can operate across any and all social media platforms, including:
- Facebook.
- LinkedIn.
- Twitter.
- Instagram.
- YouTube.
- Pinterest.
Step 3: Account Set-Up
Next, we will set up the appropriate accounts according to current best practices. Whether you’re already established on the social networks of your choice or are a startup that needs to create new feeds, we can help. Your dedicated Brafton social media expert is knowledgeable in business social media optimization. By having an expert who understands the algorithms at play in social media marketing, you’ll be well positioned to engage with your audience online.
Step 4: Campaign Implementation
Once we have a plan established and your business’ social media accounts are primed and ready to go, we’ll begin executing your social media strategy. You’ll have the opportunity to review posts before they’re published to ensure we’re getting your brand voice perfect.
Step 5: Report & Repeat
Our social media marketing consulting services include continual performance monitoring and monthly reporting. Every content marketing activity we carry out for our clients is based on real data, and the same is true for our social media services. By monitoring your successes, we can optimize your strategy for the greatest return on investment.
Social Listening
Listen to your audience to find out what they want to hear.
Your strategist identifies how people are talking about your industry, products or brand across social channels. We fill you in on all the trends you need to know to align yourself appropriately with what’s already being said.
We also determine where there are holes in the conversation.
With this insight in mind, Brafton executes campaigns with substance and strategy that are authentic to your audience.
We don’t add noise; we create dialogue.
Social Media Strategy
Social goes beyond posting content and adding follow icons on your website.
We manage each of your channels with a fine-tuned strategy tailored to the nature of the platform and how your audience uses it. Your social media program must be a subset of your overall content marketing strategy. Every tactic is mapped to specific goals.
For example, if your goal is to increase marketing-qualified leads, your social strategist may suggest sharing your best case studies on LinkedIn to drive interest. Or, if your goal is to generate more on-site sales, they may propose that you optimize high-quality photos of your products with shopping tags on Instagram.
With user engagement efforts, follower pushes, influencer relations and measurable content, we form effective, comprehensive social media strategies for businesses.
We constantly monitor the results to adeptly move with the target. These proactive, timely adjustments ensure you — and your audience — don’t miss out on being heard.
À la Carte Services
Brafton offers numerous à la carte services to enhance your social media presence, in addition to fixed and continuous online marketing strategies that evolve over time. These can be tailored to accommodate small businesses or scaled to suit large enterprises.
Live-Tweeting and Social Media Contest Creation
We create additional social posts to complement your strategy, live-tweet events and organically increase your followers on Twitter. Our social strategists create and manage social media contests to convert followers and track lead generation.
Social Media Audits and Reporting
Your social strategist uses programs like Sprout Social, Google Analytics and BuzzSumo to deliver custom reports. These reports dive deeper into specific projects and campaigns to offer insight into what’s working and why. Then we cater the next steps to these insights.
Online Advertising
Social media advertising and pay-per-click (PPC) campaigns are tried and true ways to increase brand awareness and encourage more conversions within your chosen social media platform or on your website. Whether you need Facebook ads, display ads, text search engine ads or a combination of options, we have you covered.
Email Marketing
We bolster your campaigns with email marketing campaigns and promotional newsletters. Email can increase brand recognition and encourage engagement across channels. This gives you a channel through which you can establish connections with your audience, making it an excellent public relations channel.
Staying Relevant
Your brand exists within an active social community. With website audits and competitor analysis, we gauge your brand’s position in that community.
To elevate your voice above competitors’, we connect you with micro- and macro-influencers in your market. Influencer outreach grows your audience base, increases brand awareness and funnels more conversions.
Your strategist monitors your profiles to keep your multi-channel presence fresh and engaging. That equals greater reach and continual relevance for your brand.
Evolving Campaigns
Social media is flexible. Your strategy should be too.
Brafton’s marketing experts stay abreast of updates and trends so we can adapt your strategy to keep up with your audience’s expectations.
Our social media team is proactive in testing new approaches and modifying content to keep your audience engaged.
Don’t let rapid changes in social media leave you in the dust. When you work with Brafton, your strategy and goals evolve organically. The conversation never stops.
Your Social, Our Consulting
Brafton social media consultants make your relevant, engaging and results-driven social media presence possible.
We consult with you to fully understand your goals and objectives — then develop a strategy to surpass them. That includes extensive research to develop the most effective keyword strategy, highlight the channels where your audience is most likely to be and develop persona-specific solutions.
We track, measure and report the metrics that shape your social strategy. If something works, you’ll see it. If something doesn’t, we fix it.
Brafton provides the solutions your brand needs to amplify its online presence.
Not in the US?
We do social media consulting internationally:
Your assigned strategist is the social media guru who helps your brand find its place in the social world. Before you know it, you’ll be leading the conversation.
The mic is yours.