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Be the brand that always knows what to say — and when to say it.
Our social media team works with you to find your true brand voice, one that resonates with your target audience.
We drive engagement by talking with your audience, not at them. Your assigned social media strategist joins your team, refining your online presence and contributing to relevant conversations.
With extensive experience generating results on each platform, your social strategist determines how to position your brand to achieve the greatest social reach.
We ensure your online voice is consistently on brand, while following the distinctive style and tone of each platform.
Marketing your brand on social media can be challenging. This is a fast-paced environment where it’s easy to fall behind or lose track of your audience’s actual needs.
However, it’s also a critical component in any brand’s digital marketing strategy. Social media management is about knowing:
Our social media services are designed to create killer campaigns that drive meaningful results for your brand. When you partner with Brafton, you’ll have access to a dedicated social media consultant who has the skill set you need to compete on social media. Some of the marketing services offered through our packages and à la carte options include:
“The social media team has been extremely supportive — they took the few words we used to describe what we want and turned that into a whole campaign that makes sense for us.”
– Barbara Clifton, Marketing and Communication Manager, Total Safety
“I’ve noticed an increase in followers and I’ve gotten a lot of messages from other lash pages with compliments. Even when it doesn’t generate a sale, there has been good engagement on the posts.”
– Elisha Cardoza, Founder & Lash Artist Extraordinaire, Girl, LASH
“Every time we have a question or need something changed the team is very responsive. They’re always asking what else they can do to help us and providing suggestions for improvements.”
– Annette Spinks, Marketing Coordinator, Genworth Australia
As a full-service digital marketing agency, we can take a truly holistic approach to your social media marketing strategy. Our process when onboarding new clients typically goes like this:
We learn everything we can about your brand, industry, target audiences and, most importantly, the goals you hope to achieve through social media marketing.
Next, we’ll create a custom proposal for your social media strategy based on your business goals. This will include which social media channels we recommend for the best results, as well as details such as posting schedule, post topics and suggestions for boosted posts.
Our social media strategists can operate across any and all social media platforms, including:
Next, we will set up the appropriate accounts according to current best practices. Whether you’re already established on the social networks of your choice or are a startup that needs to create new feeds, we can help. Your dedicated Brafton social media expert is knowledgeable in business social media optimization. By having an expert who understands the algorithms at play in social media marketing, you’ll be well positioned to engage with your audience online.
Once we have a plan established and your business’ social media accounts are primed and ready to go, we’ll begin executing your social media strategy. You’ll have the opportunity to review posts before they’re published to ensure we’re getting your brand voice perfect.
Our social media marketing consulting services include continual performance monitoring and monthly reporting. Every content marketing activity we carry out for our clients is based on real data, and the same is true for our social media services. By monitoring your successes, we can optimize your strategy for the greatest return on investment.
Brafton offers numerous à la carte services to enhance your social media presence, in addition to fixed and continuous online marketing strategies that evolve over time. These can be tailored to accommodate small businesses or scaled to suit large enterprises.
We create additional social posts to complement your strategy, live-tweet events and organically increase your followers on Twitter. Our social strategists create and manage social media contests to convert followers and track lead generation.
Your social strategist uses programs like Sprout Social, Google Analytics and BuzzSumo to deliver custom reports. These reports dive deeper into specific projects and campaigns to offer insight into what’s working and why. Then we cater the next steps to these insights.
Social media advertising and pay-per-click (PPC) campaigns are tried and true ways to increase brand awareness and encourage more conversions within your chosen social media platform or on your website. Whether you need Facebook ads, display ads, text search engine ads or a combination of options, we have you covered.
We bolster your campaigns with email marketing campaigns and promotional newsletters. Email can increase brand recognition and encourage engagement across channels. This gives you a channel through which you can establish connections with your audience, making it an excellent public relations channel.
We do social media consulting internationally:
The mic is yours.
