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    5 of the best types of content to post on LinkedIn in 2020 (infographic)

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    Find out what types of content work best on LinkedIn and read up on best practices for each.

    6 social media KPIs for social media marketing mastery (infographic)

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    There are numerous social media key performance indicators that you can track when evaluating your campaigns. Let’s look at six that really work, and some that aren’t worth monitoring.

    LinkedIn articles: Pros and cons and how to write them

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    If you’re a B2B marketer, consider the benefits of creating LinkedIn articles and working this platform into your content marketing strategy.

    How salespeople have turned LinkedIn into a hellhole (and how to do better)

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    I don’t mind if you try to pitch me crap I don’t need. I really don’t. But when you’re blatantly disingenuous with your salesy intentions, you insult my intelligence. And that’s when we have a problem.

    A content audit hack that will supercharge your social media strategy

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    Use this approach to help identify which pieces of existing content 1) will likely generate engagement and thus 2) deserve inclusion in your overall social media strategy.

    7 of the best social media campaigns we’ve ever seen

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    Find out which social media campaigns resonate with audiences and set the bar higher for digital marketers.

    13 Pinterest FAQs: Unlocking the power of the pin

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    At Brafton our social media strategies and packages generally focus on Facebook, LinkedIn, Twitter or (increasingly) Instagram. But, in recent months, we’ve been paying special attention to – and getting […]

    Social media handles: The complete guide

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    A social media handle is much more than a simple username; it’s a communication tool. When selecting one for your brand, don’t overlook these key considerations.

    Facebook top fan badge: How to give, how to get

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    The top fan badge is a new feature awarded to Facebook business page followers who are active and engaged with the brand’s posts.