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    Understanding Facebook sponsored posts and how to use them for the most ROI

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    Facebook sponsored (boosted) posts are used in conjunction with Facebook ads to reach audiences at different parts of the marketing funnel. In this article, we’ll compare boosted posts and ads and how they fit into an overall social media strategy.

    How to crush content creation on social media in 2019

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    When it works, social media marketing can feel like magic. Let’s look at some proven ways to create memorable content your followers will love and share.

    5 of the best types of content to post on LinkedIn in 2019

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    Find out what types of content work best on LinkedIn and read up on best practices for each.

    Market it, and they will come: Building an event marketing plan that draws crowds

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    Unfortunately, this isn’t Field of Dreams, and you need to do more than just “build it” to ensure that attendees will flock to your event. Thankfully, we’re here to help with a few ideas, complete with examples.

    How to perform a fake followers check and purge the phonies

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    Social media bots and other fraudster accounts are a growing problem. A fake followers check can help content marketers retake control of social media efficacy and get real engagement from real people.

    6 social media trends for 2019 that will impact your business

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    How does social media impact your business, and how should you be optimizing your social strategy in 2019? Integrate these six marketing trends into your content marketing mix.

    How often to post on social media in 2019

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    Spoiler: It’s what you post, not how often.

    Mark your 2019 content calendar with these social media holidays

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    Are you leveraging the holidays in your social content? Strap in for the celebrations because we’ve got social media holidays for every month of the year.

    6 awesome LinkedIn content strategy examples

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    With more than 560 million users, LinkedIn is the premier B2B content promotion channel. Are you doing enough on LinkedIn?