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    So you HAVE to use a stock image, now what?

    The advent of subscription-based stock photography libraries has made it easier than ever to access images and photographs from around the world. You’d think that with more options, there would… Read more »

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    When to post on Twitter, Facebook and Instagram

    Build a successful social calendar by knowing what days and times to post on social sites.

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    Social media circulation: Promoting different types of content

    Social media and content marketing are a marriage made in heaven, but success depends on aligning different types of content with specific platforms.

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    Articles or updates: A LinkedIn primer for content marketing

    For content marketing professionals looking to target high-ranking decision–makers on social media, it’s no contest. Data from the latest Fortune Social Register showed 70 percent of CEOs use only one… Read more »

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    3 brands with the best social media campaigns in 2016

    Here are three brands that won the game of social media with their successful campaigns throughout 2016.

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    Social media in 2017: New trends for the new year

    Brafton’s Promotions & Engagement team weighs in on what will make social media campaigns successful for businesses in the coming year.

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    How and why to Twitter verify for a social marketing VIP boost

    Getting verified on Twitter can lend credibility to your social media marketing strategy. Here’s a look at the benefits and what you need to get verified.

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    Brafton employees give thanks for marketing this Thanksgiving

    Thanksgiving is one of my favorite holidays, not because of the food, the time off work, or the tradition. I love it because it’s something virtually everyone in America honors as… Read more »

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    Successful social media: Audience, storytelling and conversation

    Brafton Manager of Promotions & Engagement Allie Stone gives her expertise on the importance of social media marketing, effective strategies and nachos.

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    Use real-time user data to better target new Pinterest ads

    A look at one possible strategy to effectively use Pinterest’s new ads platform from one of Brafton’s own social media managers.

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