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    A content audit hack that will supercharge your social media strategy

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    Use this approach to help identify which pieces of existing content 1) will likely generate engagement and thus 2) deserve inclusion in your overall social media strategy.

    7 of the best social media campaigns we’ve ever seen

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    Find out which social media campaigns resonate with audiences and set the bar higher for digital marketers.

    13 Pinterest FAQs: Unlocking the power of the pin

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    At Brafton our social media strategies and packages generally focus on Facebook, LinkedIn, Twitter or (increasingly) Instagram. But, in recent months, we’ve been paying special attention to – and getting […]

    Social media handles: The complete guide

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    A social media handle is much more than a simple username; it’s a communication tool. When selecting one for your brand, don’t overlook these key considerations.

    Facebook top fan badge: How to give, how to get

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    The top fan badge is a new feature awarded to Facebook business page followers who are active and engaged with the brand’s posts.

    5 LinkedIn InMail best practices

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    What does it take to turn LinkedIn InMail direct messages into effective targeted marketing tools?

    Why your brand needs a social media policy (+ a template for what to include in yours)

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    If your brand doesn’t already have a social media policy, it most definitely should. Let’s examine why.

    LinkedIn automation etiquette rule No. 1: Don’t do it

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    Careless LinkedIn automation could leave you looking like an insensitive oaf in trying times, and will almost certainly lead to an account restriction.

    Impression + 5 more essential marketing metrics defined (infographic)

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    Impression is arguably the bedrock metric of all digital marketing.