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    Instagram metrics: What to track and actionable performance benchmarks

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    Instagram metrics provide granular as well as top-level insight into how campaigns are doing. Let’s look at which ones are the most important to track, and what each of them can tell you.

    12 benefits of social media, and all the ways it can impact your business for good

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    Using your social channels strategically can enable you to better support your brand messaging and image, connect with your audience and tell a meaningful story.

    What does ‘impression’ mean in terms of marketing metrics?

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    Impression is arguably the bedrock metric of all digital marketing.

    How to grow Instagram followers organically (infographic)

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    Should you buy Instagram followers? No. Organic follower growth is the best way to ensure you’re building a receptive and engaged audience. In this post, we’ll look at some proven techniques for organically gaining followers on the platform.

    Understanding Facebook sponsored posts and how to use them for the most ROI

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    Facebook sponsored (boosted) posts are used in conjunction with Facebook ads to reach audiences at different parts of the marketing funnel. In this article, we’ll compare boosted posts and ads and how they fit into an overall social media strategy.

    How to crush content creation on social media in 2019

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    When it works, social media marketing can feel like magic. Let’s look at some proven ways to create memorable content your followers will love and share.

    5 of the best types of content to post on LinkedIn in 2019

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    Find out what types of content work best on LinkedIn and read up on best practices for each.

    Market it, and they will come: Building an event marketing plan that draws crowds

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    Unfortunately, this isn’t Field of Dreams, and you need to do more than just “build it” to ensure that attendees will flock to your event. Thankfully, we’re here to help with a few ideas, complete with examples.

    How to perform a fake followers check and purge the phonies

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    Social media bots and other fraudster accounts are a growing problem. A fake followers check can help content marketers retake control of social media efficacy and get real engagement from real people.