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    The 5 best social media campaigns from 2017

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    The best social media campaigns are those that are thoughtfully crafted to reach an intended audience, evoke emotion and elicit a response from those users.

    The ultimate content marketing strategy guide for staffing firms

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    As job market is trending upward, staffing agencies could miss valuable opportunities to attract top candidates for their clients if they don’t take advantage of social media.

    So you HAVE to use a stock image, now what?

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    The advent of subscription-based stock photography libraries has made it easier than ever to access images and photographs from around the world. You’d think that with more options, there would…

    When to post on Twitter, Facebook and Instagram

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    Build a successful social calendar by knowing what days and times to post on social sites.

    Social media circulation: Promoting different types of content

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    Social media and content marketing are a marriage made in heaven, but success depends on aligning different types of content with specific platforms.

    Articles or updates: A LinkedIn primer for content marketing

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    For content marketing professionals looking to target high-ranking decision–makers on social media, it’s no contest. Data from the latest Fortune Social Register showed 70 percent of CEOs use only one…

    Social media in 2017: New trends for the new year

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    Brafton’s Promotions & Engagement team weighs in on what will make social media campaigns successful for businesses in the coming year.

    How and why to Twitter verify for a social marketing VIP boost

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    Getting verified on Twitter can lend credibility to your social media marketing strategy. Here’s a look at the benefits and what you need to get verified.

    Brafton employees give thanks for marketing this Thanksgiving

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    Thanksgiving is one of my favorite holidays, not because of the food, the time off work, or the tradition. I love it because it’s something virtually everyone in America honors as…