The Results Are In: Most Marketers Prefer Remote Work — But It’s Not Perfect
How do marketers feel about remote work? Our surveys uncover some fascinating data about flexibility and provide a few tips along the way.
Brafton Research Lab
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
61% of B2B Marketers Are Using TikTok: Survey Results
We asked 100 B2B marketers about their TikTok use (or lack thereof) to discover if it’s the right move for advertising professionals. Here’s what they said.
Mastering Content Marketing Management in 2024: Survey Results
We polled over 120 marketing professionals to find out how they conduct their content marketing management. See the results for yourself!
How Marketers Are Handling the Transition to Google Analytics 4
In the ever-changing and constantly evolving world of marketing, new technologies have a way of transforming how we do business — both positively and negatively. One of those latest and (potentially) greatest advancements is Google Analytics 4 (GA4). You’re likely already familiar with Google’s Universal Analytics — the previous version of the tool. However, GA4… Read more »
Top E-A-T Factors: What I Learned After Analyzing 70 SERPs
With every Google algorithm change, the prevailing advice is to simply make sure your site content is high quality. One of the biggest and most important factors to consider for high-quality content, according to Google, is E-A-T: expertise, authoritativeness and trustworthiness.
Survey results: How marketers are changing their activities in response to the pandemic
To put it mildly, a lot has changed very quickly in the past month for marketers, and there’s almost certainly more change ahead.
67% of Marketers Want More Resources on Content Creation (+ More Insights From Our Latest Survey)
We found out exactly what our readers want from our marketing in our latest poll. Read on for a recap of the results.
Survey: What are marketers planning for in 2019?
What are marketers planning to accomplish in 2019? What 2018 tactics are they ditching? Read on for findings from our survey.
Survey: This is what marketers really think of chatbots
Chatbots: love ’em or hate ’em? The jury is still out on chatbots over here, which is why we felt it was our moral marketing duty to poll our audience on this heated topic.