Video Marketing ROI

Videos are the ideal format for content consumption. That’s why 87% of marketers incorporate video into their content strategies.

At Brafton, we use video at every stage of the sales funnel because it’s the most efficient, effective way to convey messages, illustrate complex ideas and persuade stakeholders.

Justifying a video investment is easy:

Tell Your Story

Marketing is more than data and dollar signs. It’s also a podium for communicating who you are, what your company values and how you conduct business.

Every brand has a story, one that is inherently unique. Your narrative is a differentiator, and our animators, producers and videographers tell the story of your products, services and corporate identity.

Through visuals, we express the personality, emotion and value behind your brand. These characteristics prompt buyers to flock to you, vendors to partner with you and customers to stick with you.

Video marketing is an immersive, interactive experience that leaves a lasting impression.

What mark will you leave on viewers?

Animation Services

Our motion graphics designers synthesize complex ideas and animate them in 2D and 3D formats.

Through animation, you can explain dense, technical software and elaborate product specs with ease.

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On-Location Shoots

Videos shot on location personalize your message and add a human touch to your brand and its offerings. We partner your brand with expert videographers, producers and creative directors to bring high-quality video production straight to you.

By sourcing on-screen talent, scouting optimal filming sites and shooting live-action interviews, testimonials, demos, promos and more, we “have video, will travel.”

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Studio Productions

With a full-service, on-site video studio in our Boston headquarters and top industry visionaries behind the camera, we produce videos that make an impact.

We deliver brand experiences by filming product demos, news updates, interviews and more, all under one roof. All the resources and expertise your video marketing strategy requires live right here in our studio.

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Vox Pops

Short, snappy, man-on-the-street videos put a new perspective on your brand. Poll consumers, ask questions and gather honest opinions with a mic and a camera.

Vox Pops work well for industry conferences, special events and internal functions. Plus, they translate to social media for mass appeal.

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Explainer Videos

Promote your brand, describe your product and inform your prospects with digestible, step-by-step explainer videos.

Explainers can be animated, live-action, 2D, 3D or hybrid formats that help nurture leads and close deals faster than other content types.

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Video Blogs

Video Blogs are just that: blogs in a more consumable, direct video format.

Complement your Editorial strategy with 60-second v-blogs narrated and presented by on-screen actors. Each v-blog also features image backdrops, visual cues and branding elements which support engagement, lead generation and conversions.

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Event Coverage

Maximize the value of live events by filming the big moments your audience wants to see.

Trade shows, private events and industry conferences are great for physically interacting with attendees, but the business opportunities don’t end there: Repurpose live footage for social media and post-event followups.

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Whiteboard Video Production

Present information, educate audiences and illustrate creativity with whiteboard videos.

Our in-house producers and animators combine the best components of live-action talent, narration, custom character illustrations and visual storytelling to communicate your message.

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Video as a Strategy

Video marketing is an imperative in a search engine-driven world. Videos that engage viewers, keep them on the page and solicit social sharing rank higher.

And each video you produce increases the number of indexable web pages in search engines, enabling stronger search presence and putting a visual, compelling face to your content.

Video assets confer a number of benefits, including:

Video marketing makes a difference in every vertical. Whether it’s B2B or B2C, the bottom line is the same: Viewers are consumers, and videos are designed to be consumed without asking too much of your audience.

That means you’ll connect with customers like never before, on their terms and in their preferred format.

Your Vision in Action

Have an idea? We bring it to life. Not sure where to start? Your dedicated video team works directly with your company to understand its brand, its vision and its future.

We develop custom video solutions that serve your needs and marketing goals. It’s lights, camera, convert.

Let’s Create