Video Marketing Statistics Show Real ROI

Video content is as easy to watch as it is to share on social media or embed in a landing page or blog post. It can be consumed across platforms – on desktop or on mobile devices, on Android and iOS, at work or at home. It can convey complex information in a visually compelling and highly entertaining format.

This versatility is just partly why 91% of marketers view video as a mainstay in their marketing strategies.

The ROI speaks for itself:

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95% of businesses say video helps people better understand their offerings.

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87% of marketers say video has helped them increase their traffic.

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83% of marketers say video has contributed to lead generation.

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89% of marketers report positive video ROI.

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More than 55% of consumers say they’ve watched video while shopping in-store.

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95% of video marketers say they plan to maintain or increase their spend on video.

At Brafton, we use video at every stage of the sales funnel because it’s the most efficient, effective way to convey messages, illustrate complex ideas, persuade stakeholders and bring your brand to life.

Video Production Service Options at Brafton

Video content marketing comes in many varieties. Our professional video production team has the experience and expertise to tackle your next project.

Some of the most common types of videos we use in video marketing campaigns or video advertising initiatives include:

Animation Services

Our motion graphics designers synthesize complex ideas and animate them in 2D and 3D formats.

Through animation, you can explain dense, technical software and elaborate product specs with ease, making them an ideal addition to your marketing mix.

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On-Location Shoots

Videos shot on location personalize your message and add a human touch to your brand and its offerings. We partner your brand with expert videographers, producers and creative directors to bring high-quality video production straight to you.

By sourcing on-screen talent, scouting optimal filming sites and shooting live-action interviews, testimonials, demos, promos and more, we “have video, will travel.”

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Studio Productions

With a full-service, on-site video studio in our Boston headquarters and top industry visionaries behind the camera, we produce videos that make an impact.

Whether you need a product video, web demo, news update or something else, we can deliver. All the resources and expertise your video marketing strategy requires live right here in our studio.

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Vox Pops

Short, snappy, man-on-the-street videos put a new perspective on your brand. Poll consumers, ask questions and gather honest opinions with a mic and a camera.

Vox Pops work well for industry conferences, special events and internal functions. Plus, they’re excellent for sharing on Facebook, Twitter and other social media channels for mass appeal.

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Explainer Videos

Promote your brand, describe your product and inform your prospects with digestible, step-by-step explainer videos.

Explainers can be animated, live-action, 2D, 3D or hybrid formats that help nurture leads and close deals faster than other content types.

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Video Testimonials

Sometimes, your customers’ stories are the ones most worth telling.

Leverage our video production team to create video testimonial and case studies that demonstrate real-world success stories and are sure to intrigue potential customers.

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Video Blogs

Video Blogs are just that: blogs in a more consumable, direct video format.

Complement your Editorial strategy with 60-second v-blogs narrated and presented by on-screen actors. Each v-blog also features image backdrops, visual cues and branding elements which support engagement, lead generation and conversions.

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Event Coverage

Maximize the value of live events by filming the big moments your audience wants to see.

Trade shows, private events and industry conferences are great for physically interacting with attendees, but the business opportunities don’t end there: Repurpose footage from live events for social media and post-event follow-ups.

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Whiteboard Video Production

Whiteboard animations are one of the most persuasive types of online video. Present information, educate audiences and illustrate creativity with whiteboard videos.

Our in-house producers and animators combine the best components of live-action talent, narration, custom character illustrations and visual storytelling to communicate your message.

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Video Editing

Your script, B-roll and footage isn’t a story until it’s been woven together into a final cut.

Whether you’re halfway through the editing process, or you haven’t even started, our post production services can put the finishing touches on your original content and help you tell a story your subscribers will remember.

Video as a Strategy

Video marketing is an imperative in a search engine-driven world. Videos that engage viewers, keep them on the page and solicit social sharing rank higher. And each video you produce increases the number of indexable webpages in search engines, enabling stronger search presence and putting a visual, compelling face to your content.

With the right video strategy, these assets can improve your:

Brand Awareness

Media-rich content gets you seen and heard.

Social Engagement

Followers and subscribers are more likely to share powerful videos.

Brand Trust

Your brand can build trust and loyalty with the human touch of video.

Organic Ranking

Videos embedded in your content will help it outrank competitors’ pages.

Mobile Optimization

Videos optimized for mobile make your content functional across devices.

Conversion

Video content is a way for your brand to reach prospects, qualify leads and convert buyers.

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Customer Loyalty

Explainer videos and tutorials help existing customers maximize the value of your products and services.

Our digital marketing experts can assist in formulating a video distribution and promotion strategy that works to achieve all of these goals.

Our digital marketing experts can assist in formulating a video distribution and promotion strategy that works to achieve all of these goals.

In addition to housing an expert video production team, we’re a full-service digital marketing agency, offering SEO, social media, editorial, PPC services and more.

Here are some examples of how our team can ensure each marketing video in your library benefits your bottom line:

Video SEO services

Search engine optimization (SEO) is critical for any digital marketing strategy, but it’s important to understand how various types of SEO impact different aspects of your marketing program.

Video SEO involves taking action to ensure your video will appear in search results, such as:

  • Including keywords in titles, descriptions, captions and more.
  • Creating search-targeted landing pages to house your video.
  • Optimizing your YouTube channel.
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Social media management services

Video works particularly well on social media, where your target audience can view, share and comment on your videos with just a click. Our social media strategists know how to optimize your YouTube channel along with your accounts on other social media platforms to encourage greater engagement and followership.

Digital marketing strategy services

Brafton is a full-service digital marketing agency. That means we cover every aspect of your marketing strategy, from planning to execution to analysis.

Video marketing makes a difference in every vertical. Whether it’s B2B or B2C, the bottom line is the same: Viewers are consumers, and videos are designed to be consumed without asking too much of your audience.

That means you’ll connect with customers like never before, on their terms and in their preferred format.

Tell Your Story

Marketing is more than data and dollar signs. It’s a podium for communicating who you are, what your company values and how you conduct business. Every brand story is unique. Your narrative is a differentiator, and our animators, producers, videographers and editors tell the story of your products, services, customers and corporate identity.

Our video production services capture the personality, emotion and value behind your brand, and transfer it to the screen. These characteristics – represented visually – prompt buyers to flock to you, vendors to partner with you and customers to stick with you.

Video marketing is an immersive, interactive experience that leaves a lasting impression.

What mark will you leave on viewers?

Not in the US?

Check out our international video marketing services:

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Your Vision in Motion, Your Brand in Action

Have an idea? We bring it to life. Not sure where to start? Your dedicated video services team works directly with your company to understand its brand, its vision and its future.

We develop custom video solutions that serve your needs and marketing goals.

Lights, camera, convert.

Let's Create