What’s Included in Our Copywriting Services?
Name any type of copywriting service you can think of — we do it. From blog posts, social media content and email copy to landing page copy, white papers and eBooks, Brafton’s web copywriting services run the gamut. We create top-of-sales-funnel articles that build brand awareness and improve visibility for search engines, mid-funnel assets that nurture leads and bottom-of-funnel collateral focused on turning leads into customers.
When you work with Brafton, you’re choosing to partner with experienced writers who know how to sell your company through a wide range of formats. Not only that, but any content we create can be brought to life by our talented design team. If you have a vision, we can make it happen.
Our web copywriters are not freelance! We’re a bona fide copywriting agency. That means we take the time and care to hire the very best professionals with exemplary copywriting skills and who are well-versed in writing business copy in niche verticals. Why? Simply put, the best website copywriters create the best website copy.
What Our Clients Are Saying
“Whenever we receive a new piece, I can’t wait to read it. I never have to change more than a word here or there. The research they do is on point.”
– Heather Osteen, Marketing Communications & Brand Manager
“I get excited about this partnership with each new draft, as Brafton has always brought me outstanding work.”
– Cam Elliott, Brand Manager at Green Mountain Technology
“Now that we have regular content, we’re having so much more traffic to the blog. We’re also able to promote it more because we’re proud of it.”
– Kaitlin Pabon, Retail Marketing Manager at Decorating Den Interiors
Types of Copywriting
Our writers are masters of all forms of content creation. Where content writing is used to entertain and inform, copywriting is focused on persuading an audience to accomplish a call to action or complete a specific task.
Copywriters put their skills to work when writing SEO copy, website copy, blog posts, product descriptions, copy for text ads, display ads, banner ads, paid search listings, social media posts and brochures — just to name a few. Ultimately, our copywriters will take your brand goals and, with strategy and SEO keywords in mind, deliver measurable on-brand results that reach your target audience.
Business Writing Services
You need professional copywriters who have the industry expertise to create compelling website content. We can deliver.
Every Brafton content writer is also a professional copywriter. They aren’t just trained on search engine optimization (SEO) and digital marketing best practices. Your copywriter is also instructed on the intricacies of specific verticals through immersion on industry-focused editorial teams, allowing them to gain valuable insight into your business space. Common client industries at Brafton include finance, law, manufacturing, health care, education, technology, entertainment, travel and many more. Plus, they’re wordsmiths with an instinct for language that changes minds and influences decisions.
Whether you’re seeking web copywriting for your blog (e.g. SEO content), news-based articles on trending topics, educational evergreen content writing through leadership commentaries, product press releases or something else entirely, rest assured your expert copywriter can produce it quickly and competently, incorporating industry expertise along with proven content marketing strategy. Brafton copywriters are also happy to conduct interviews with client stakeholders as preferred to learn more about your specific industry, business, product, service and value proposition.
Newsletter Writing Services
Email newsletters allow you to keep current and prospective customers informed about your brand and engaged with your product and service offerings. A cornerstone of successful email marketing strategy, newsletters represent an ideal way for staying top of mind among your target audience while gently guiding prospects down the sales funnel. As with most other forms of digital marketing, the key to a great newsletter is great copy.
Brafton’s newsletter writing services begin by identifying your target audience through subscriber demographics. Once appropriate personas have been created, your content writer will craft a newsletter — either wholly original or incorporating existing content marketing assets — to appeal to this specific audience, encouraging higher open rates, click-through rates and conversions. Additionally, your content marketing strategist, project manager and graphic designer work together with your copywriter to ensure every newsletter is tailored to resonate with your target audience and drive web traffic toward your desired destinations. All email campaigns are comprehensively tested, measured and refined to make sure commercial objectives are being achieved on your website.
White Paper Writing Services
White papers establish your brand as a trustworthy thought leader in a specific industry. These high-quality, compelling content assets build credibility among your online audience by demonstrating expertise, all while providing excellent lead generation opportunities through downloads from potential customers. Your Brafton in-house team will work with you on all aspects of content creation to determine the topics that resonate most with your target audience, collaborating with your own internal subject matter experts to develop a valuable, relevant content marketing opus that will wow your audience and support established commercial goals.
In addition to incorporating your own marketplace expertise, your industry-focused content writer will conduct thorough research on the chosen topic, utilizing existing data and analysis from authoritative sources. Once the final copy has been formatted by your graphic designer — implementing brand colors, logos, fonts and design elements as requested — the white paper can be gated to website visitors through a dedicated landing page and advertised through the use of custom calls to action.
eBook Writing Services
Your Brafton copywriter, along with your graphic designer, will work to minimize text in favor of visual storytelling while still ensuring the editorial component of your eBook is clear, comprehensive and valuable. Each sentence is written to be concise while maximizing impact for your target audience, with visual themes often interwoven into the language to support custom illustrations and other graphic elements. The balance between useful information and the easily digestible format makes eBooks premier middle-of-funnel content marketing materials.
SEO Writing Services
If you want the best results for your website copy, using our SEO copywriting services is a great place to start.
Crafting SEO content starts with our content marketing strategists who create a Search Performance Brief, our proprietary approach that takes the guesswork out of ranking for competitive keywords. The strategists pay attention to who your brand’s target audience is and what types of questions they are trying to answer.
That research is digested by our writers who implement SEO copy into deliverables like landing pages, blogs, eBooks, white papers, newsletters and other formats of content. By working together, our team is able to deliver on-brand results that fit perfectly into your marketing strategy.
Choosing a Top-Notch Copywriting Team
You’re most likely a busy person, and creating strategic content takes time. If you’re looking to persuade your audience to accomplish a call to action or complete a specific task, then find a team that you can partner with to make it happen.
By outsourcing your copywriting needs, you can find content creators who have a keen understanding of where to find relevant information and how to target specific groups of people. No two businesses are the same, so look for a professional copywriting service that understands your goals and uses strategy and research to accomplish them.
Browse Brafton’s case studies and past work to see if your needed projects fit into our area of expertise.