From blog posts and email newsletters to white papers and eBooks, Brafton’s copywriting services run the gamut from top-of-sales-funnel articles meant to build brand awareness to bottom-of-funnel collateral focused on generating leads and cultivating conversions.
You need a professional copywriter featuring industry expertise. We can deliver.
Brafton content writers aren’t just trained on search engine optimization and digital marketing best practices. Your copywriter is also instructed on the intricacies of specific verticals through immersion on industry-focused editorial teams, allowing them to gain valuable insight into your business space. Common client industries at Brafton include finance, law, manufacturing, health care, education, technology, entertainment, travel and many more.
Whether you’re seeking news-based articles on trending topics, educational evergreen pieces, through leadership commentaries, product press releases or something else entirely, rest assured your content writer can produce it quickly and competently, incorporating industry expertise along with proven content marketing strategy. Brafton writers are also happy to conduct interviews with client stakeholders as preferred to learn more about your specific industry, business, product, service and value proposition.
Email newsletters allow you to keep current and prospective customers informed about your brand and engaged with your product and service offerings. A cornerstone of successful email marketing strategy, newsletters represent an ideal way for staying top of mind among your target audience while gently guiding prospects down the sales funnel.
Brafton’s newsletter writing services begin by identifying your target audience through subscriber demographics. Once appropriate personas have been created, your content writer will craft a newsletter – either wholly original or incorporating existing content marketing assets – to appeal to this specific audience, encouraging higher open rates, click-through rates and conversions. Additionally, your content marketing strategist, project manager and graphic designer will work together with your copywriter to ensure every newsletter is tailored to resonate with your target audience and drive web traffic toward your desired destinations. All newsletter campaigns are comprehensively tested, measured and refined to make sure commercial objectives are being achieved.
White papers are essential to establishing your brand as a trustworthy thought leader in a specific industry. These in-depth assets build credibility among online audiences by demonstrating expertise, all while providing excellent lead generation opportunity through downloading. Your Brafton content team will work with you to determine the topics that resonate most with your target audience, collaborating with your own internal subject matter experts to develop a valuable, relevant content marketing asset that will wow your audience and support established commercial goals.
In addition to incorporating your own marketplace expertise, your industry-focused content writer will conduct thorough research into the chosen topic, utilizing existing data and analysis from authoritative sources. Once the final copy has been transformed into a formatted asset by your graphic designer, implementing brand colors, logos, fonts and design elements as requested, the white paper can then be gated through a dedicated landing page and advertised through the use of custom calls to action.
Combining engaging text with eye-catching graphic design, Brafton eBooks are an ideal asset for capturing and holding on to audience attention, allowing you to present and detail even the most complicated topics in a simple, easy-to-follow format. As with white papers, this form of content marketing also provides ample opportunity to generate leads through downloads, complete with dedicated landing pages and custom CTAs.
Your Brafton copywriter, along with your graphic designer, will work to minimize text in favor of visual storytelling while still ensuring the editorial component of your eBook is clear, comprehensive and valuable. Each sentence is written to remain concise while maximizing impact for your target audience, with visual themes often interwoven into the language to support custom illustrations and other graphic elements. The balance between useful information and the easily digestible format makes eBooks premier middle-of-funnel content marketing assets.
