In defense of clichés: Saving tired phrases from the sands of time
All clichés are old hat, but strong web content writing presents them in new, unexpected ways.
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All clichés are old hat, but strong web content writing presents them in new, unexpected ways.
Voice in written content isn’t some abstract feeling. It arises from a combination of craft elements, including diction and structure.
The conclusion is your content off ramp, allowing readers to slow down, find your calls to action and consider their next decision.
Data in written content is like salt and pepper: They add flavor to a dish, but you don’t want to eat them alone.
Sonic considerations aren’t for poetry only. Make your content sing to improve readability and reader engagement.
Diction in content writing means more than your or your brand’s preference for certain words.
Through strategic syntax variation, you can make your web content more readable and engaging.