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    Eroding the enigma: Concrete terms to develop voice in writing

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    Voice in written content isn’t some abstract feeling. It arises from a combination of craft elements, including diction and structure.

    The end is nigh: How to write a conclusion

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    The conclusion is your content off ramp, allowing readers to slow down, find your calls to action and consider their next decision.

    Adding flavor to your content with data

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    Data in written content is like salt and pepper: They add flavor to a dish, but you don’t want to eat them alone.

    Listen: How to use sound in your content writing

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    Sonic considerations aren’t for poetry only. Make your content sing to improve readability and reader engagement.

    More than a preference: Diction and your content

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    Diction in content writing means more than your or your brand’s preference for certain words.

    The rhythm, the pace, the mind control: Syntax in writing

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    Through strategic syntax variation, you can make your web content more readable and engaging.