Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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A couple of Japanese companies are exploring how large action models (LAMs) can enable hyper-targeted marketing to boost sales. But how do they work? Let’s explore.
Considering AI for SalesOps? These AI sales prompts can help you automate and streamline processes, so your team has more time to focus on the client.
Content repurposing AI workflows are everywhere, but they’re not all created equal. Here’s how to get more out of your content with a lighter lift.
Proofing AI-generated copy is equal parts a practice in pattern recognition and critical thinking. Here are 5 tips for polishing your AI assets before publishing.
Loads of AI content analysis tools claim to provide deep insights. Few deliver on the promise. We’ll show you how to pick and design an AI strategy.
Brands are using AI for user-generated content. Read the difference between key acronyms and how to use AI ethically for your social proof campaigns.
An OpenAI restructure is underway, influencer marketing gets the AI treatment, Google’s first AI-generated ad and more in October’s AI in Marketing Roundup.
When I started working at Brafton in 2015, I was trained on Brafton editorial standards. We follow AP Style (most of the time); we spell “white paper” as two words; we don’t use the Oxford comma; we do use the em dash. Honest — I have proof — here’s a screenshot from our style guide:… Read more »
Deloitte had an AI slip-up on a government-contracted report. Read what happened and lessons marketers can learn to avoid reputational damage and a PR nightmare.
We’ve been blogging for a year, and we’ve learned a lot. Here are some of our takeaways, key lessons and exciting insights from 365 days of covering AI in marketing.