Your New Gatekeeper Is an AI: Why ‘Share of Model’ Is the New Metric You Can’t Ignore
Share of Model is the AI era’s new metric. If you’re not training the bots to love you, you’re training them to forget you.
ai
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
OpenAI Announced GPT-5 — How Much Bigger & Better Can It Get?
GPT-5 is here, and OpenAI has big claims. Here’s what you can expect from the newest iteration of the leading model, and what marketers can expect from it.
Mad Men to Machine Men: AI’s Grand Entrance Into Advertising
Will your next ad campaign be built by robots? We break down seven real AI ad examples, plus the tech trends making it all happen.
How To Find the Right AI LinkedIn Post Generator for Your Brand
Skip generic tools. Find the LinkedIn post generator that matches your brand goals, team setup and engagement strategy. Compare top platforms now.
The Ultimate Guide on How To Write a Prompt for Gen AI (Infographic)
Gen AI prompts should be clear, definitive… and these five other things! Learn how to engineer effective prompts with this guide.
4 Key Updates to contentmarketing.ai in August 2025
The pursuit of great content marketing is never over, and neither is the pursuit of the most supportive contentmarketing.ai platform possible. To that end, we’re always looking for ways to improve our software to support marketing teams of all sizes and industries. This month, we’re happy to announce a few big changes to contentmarketing.ai that… Read more »
What Does an AI Writer Do? A Marketer’s Guide on How To Meaningfully Use AI for SEO
AI writers can do a lot, but not everything. Here’s what they’re good at, where they fall short and how to make them work for your team.
July AI Roundup and Rundown: GEO’s Real Impact, Wearables & More
Google says generative engine optimization doesn’t matter while testing a new feature that could shake up SERPs as we’ve known them. Here are July’s AI updates.
Jasper AI vs. Copy AI: Is It Still a Head-to-Head Comparison for Marketers and Creators?
With so many AI tools to choose from today, it can be stressful to make a choice. Allow us to help by comparing two popular choices: Jasper and Copy.ai.
How AI Amplifies Enterprise SEO (And Why Your Competition Is Already Using It)
Learn how AI reshapes enterprise SEO — from content creation to search strategy — and why top brands are already adapting to stay ahead.