Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Is AI stealing our jobs? This barometer says “not really,” but it’s more complicated. Discover insights from PwC’s Global AI Jobs Barometer and what it means for marketers.
Meet the 6 Contently alternatives smart marketers trust to create, optimize and manage content in 2025.
Forget bland AI content. Discover how to blend algorithms, human judgment and strategy — without letting the bots write your brand story.
If you’ve asked, “What is ServiceNow used for?” We have the answer! Learn all about the popular automation platform and its ideal use cases here.
What does this Gen AI renaissance mean for our work? How do modern businesses feel about it? And, are they using it? Those are the questions we explore.
Even marketing pros get content optimization wrong sometimes. See how AI reoptimization can save your blog posts from page 3 obscurity.
Since 2022, marketers have asked, “Does AI content help or hurt your rankings?” Ahrefs analyzed 600,000 random pages to find the answer, and it may surprise you.
We’re launching a brand-new newsletter! Read what to expect from our AI-focused digest when it hits your inbox. Spoiler: Exclusive insights, thought leadership and more.
June can be busy between Q2 winding down and getting outside to soak up all those glorious, long daylight hours. If you haven’t had time to check in on this month’s AI in marketing happenings, don’t sweat. These recent headlines made waves in June 2025, curated here for your convenience. AI Becoming More Popular for… Read more »
If you’re still keyword-stuffing, your optimization game is over. We’ll show you how AI chatbots and crawlers are changing the marketing game.