How To Build Your Own Generative AI Strategy for Innovation and Business Growth
Discover what a generative AI strategy should entail and how to align it with business goals, infrastructure and ethical considerations.
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Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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An AI Ethical Dilemma: What’s the Best Data Diet for LLMs?
There’s a burning controversy at the heart of large language model (LLM) development: the training data. While AI giants claim fair use after scraping the surface web and eating up copious amounts of public data, they likely haven’t bothered to check where it came from or who it belongs to. Researchers from MIT, Cornell University… Read more »
AI Policy Template and Best Practices for Responsible AI Implementation
Looking for an AI policy template to regulate AI in your workplace? Use this template and these best practices for effective implementation.
May AI Roundup and Rundown: New Heights, Fights and Friendships
AI Mode, a third core product from a famous designer and OpenAI and an unconventional partnership. Read more in May’s AI Roundup and Rundown!
From VHS Tapes to AI Queries: Why Marketers Must Become Sociologists (Again)
Search is no longer just Google. Learn why marketers must think like sociologists to stay relevant in the age of AI-driven discovery.
Google’s New Search Proposition: Ask It Anything Thanks to Its New ‘AI Mode’
Google is upping the ante on AI in Search with its newly released AI Mode. Here’s what to know, including some of its bad press.
Spot the Bot? Why the AI Content Witch Hunt Is Burning Us All
Tired of AI panic and faulty detectors? Discover why the real threat of content isn’t AI itself, but our overreactions, misunderstandings and misused tools.
The Paradox of Progress: Why AI Maturity Scores Are Falling Despite Innovation
AI maturity across organizations is down 9 points since last year — but what does that mean, and should you care?
This Underhanded Study Saw Researchers Use AI To Manipulate Real People
These researchers broke Reddit rules (and ethical boundaries) to find out if generative AI can be manipulative. Here’s why it was unethical.
Are You Considering AI Strategy Consulting? Here’s What To Look for in a Consulting Firm
AI strategy consulting services are relatively new, but organizations hiring these experts can benefit from a tailored approach to AI adoption.