Mitigating Bias in Artificial Intelligence: Advice for Marketers Using AI for Content Creation
AI bias can impact your brand without you realizing it. Learn how to spot, reduce and prevent bias in AI-generated content with practical strategies.
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Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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OpenAI Unveils Its ‘Orion’ Project — GPT-4.5
In the OpenAI-verse, stirrings of something called ‘Orion’ began surfacing late last year. On February 27th, 2025, OpenAI officially announced GPT-4.5 — their “strongest GPT model” yet, available now as a research preview for Pro subscribers and devs worldwide. Here’s what we know so far about GPT-4.5, what people are saying about it and how… Read more »
AI-Powered Campaign Management: How To Leverage Tech To Get Ahead in 2026
Unlock AI marketing secrets in 2025: Learn how to leverage cutting-edge tools, avoid pitfalls and supercharge your campaign management strategy
AI Trust and Adoption: From Skepticism to Advanced Solutions
We’ve all seen headlines claiming the revolutionary nature of AI. But how is it really affecting employees, how can your organization truly benefit?
How To Use AI for Personalized Marketing in 2026
Using AI for personalized marketing can save time and resources while maximizing engagement, but only if you get it right.
Guide to AI in Email Marketing: How To Earn Engagement in 2026
Curious how you can get the bots to boost engagement and drive ROI? Read all about it in our guide to AI in email marketing.
The Content Creation Struggle and How To Step Off the Bus
At times, creating engaging content is tough. These five tips can help you overcome your content struggles so you can enter that elusive flow state.
Can AI Work Be Copyrighted? The USCO Has an Answer
Can you copyright AI-created work? The USCO says … kind of. Here’s what you need to know about AI and copyright law in the U.S.
This Study Says Companies Aren’t Benefitting From AI — Here’s Why
Researchers say that AI adoption is failing — but it’s not for a lack of tools’ capabilities. Some employees are having a hard time building trust.
AI in Marketing: A January Round-Up and Rundown
2025 is off to an interesting start. Here are some of the most significant AI-related announcements and news pieces from January.