Can AI Work Be Copyrighted? The USCO Has an Answer
Can you copyright AI-created work? The USCO says … kind of. Here’s what you need to know about AI and copyright law in the U.S.
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This Study Says Companies Aren’t Benefitting From AI — Here’s Why
Researchers say that AI adoption is failing — but it’s not for a lack of tools’ capabilities. Some employees are having a hard time building trust.
AI in Marketing: A January Round-Up and Rundown
2025 is off to an interesting start. Here are some of the most significant AI-related announcements and news pieces from January.
Generative AI: A Big Influencer Waiting To Be Influenced?
Earning a Page 1 ranking is and likely always will be important, but the game has changed at the hands of artificial intelligence. AI can summarize info on the web, enrich it with a set of important TF-IDF-generated terms and send it on its way. But how do you get your novel ideas into its… Read more »
ChatGPT For Marketing Data Analysis: What It Can and Cannot Do
ChatGPT can be a powerful tool for marketing data analysis but it can’t do everything.
How Is ChatGPT Working for You? Here’s Some Advice
To use ChatGPT for marketing more effectively, you have to invest a little time and have some patience. Here are tips for getting more out of the tech.
Can Google Docs & Grammarly Actually Tell What Text Is AI-Generated vs. Human-Created?
Grammarly’s new tool for categorizing human and AI writing in Google Docs is here, and it turns out that it’s pretty accurate — with some exceptions.
From Data to Trust: AI-Driven Storytelling for Brand Credibility
Did you know that stories can make your content much more memorable than facts alone? In today’s competitive marketing landscape, storytelling has become indispensable for brands aiming to connect with their audiences on a deeper level.
AI Overviews and SEO: Do They Help or Hurt Each Other?
There are rumblings about how artificial intelligence will impact search engine optimization. Will it ultimately help or hurt? How should you prepare?
How To Use Gen AI (Responsibly and Effectively)
Knowing how to use generative AI in 2025 can set you apart from other content creators, but only if you know how to use it well.