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Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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ai Chad Hetherington

March AI Roundup and Rundown

You know the drill. Here are some of the most interesting AI- and marketing-related updates from March 2025, like a bot that’s good at creative writing?

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ai Chad Hetherington

OpenAI Unveils Its ‘Orion’ Project — GPT-4.5

In the OpenAI-verse, stirrings of something called ‘Orion’ began surfacing late last year. On February 27th, 2025, OpenAI officially announced GPT-4.5 — their “strongest GPT model” yet, available now as a research preview for Pro subscribers and devs worldwide. Here’s what we know so far about GPT-4.5, what people are saying about it and how… Read more »

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