Brafton’s Weekly Content Marketing Roundup features the latest news and trends in the world of content marketing. For you this week, we’ve got video marketing mistakes to avoid, how Netflix can help your content strategy, what you need to know about rebuilding a website and a whole lot more.
Context and content marketing
Think about how much content you are exposed to each day – not what you consume, but what you come across. That’s a lot of noise. So how can marketers cut through that noise to make sure they are heard (and seen) by their audience? This infographic from Digital Marketing Philippines, featured in Business 2 Community, dives into how brands must use context in their content to perfect their reach. Get all the details!
Master Google Analytics Real-Time
Google Analytics Real-Time allows you to get a much closer look at visitors on your site, by seeing things like which page they are accessing, where they came from and any events they are completing. And it doesn’t have to take you months to learn how GA Real-Time works. In this piece, Brafton’s Director of Digital Marketing Strategy Jeff Baker shows you how to learn all about this tool in under 10 minutes. Start your timer now!
State of the social industry
Trends in social media are constantly changing, and it’s vital that marketers keep up. The 2017 Social Media Marketing Industry Report highlights the latest updates in the social world, including the sharp rise of live video, the significant growth of Instagram and the social media technologies marketers can’t wait to use. Read the whole report here!
Become a master (re)builder
If you haven’t updated your website in a while, you’re missing out on an incredible opportunity to strengthen one of your best marketing tools. Rebuilding your website is an involved process, but it doesn’t have to be a scary one. In this piece, we explore everything you need to know about building a website, from evaluation to development to going live. Check out Part 1 here, and Part 2 here!
Steer clear of these video mistakes
Just like with any other type of content, your video strategy must be well thought out and planned. If you make your videos too salesy, or don’t optimize them for SEO, then you’re not going to get the results you want. This article from Impact covers those mistakes and several others that marketers need to avoid if they want a successful video plan. Read all about it here!
Stuck with stock?
We’re no fans of stock images, but the truth is sometimes you just have to use them. So how can you avoid those typical stock images of business people sitting around a conference table, or those pictures that will leave your readers scratching their heads? Brafton Senior Social Media Strategist Walt Clark dives into how to select stock images that add to your content, not take away or overshadow it. Stock up on your knowledge!
Netflix and real … marketing strategies
Next time you’re on a Netflix binge (House of Cards, anyone?), maybe stop and think for a minute about the streaming video service, and what lessons you can learn from it. Entrepreneur explores some of those lessons in this article, and explains how marketers can use Netflix’s innovative approach to original content, data analytics and viral elements to boost their own strategies. Press play to learn more!
An interview with Brafton’s animated animator
Many people may think that being an animator is all about creating cool characters and making them do fun things on screen. Well, yes, that’s part of the job, but that’s certainly not all it entails. Brafton Content Manager Michael O’Neill sat down with Lead Animator Evelin Serritos to pick her brain on what it takes to be an animator in today’s marketing landscape, and how she strives to meet client expectations. Check it out here!
That’s all we’ve got for you this week! Be sure to come back next Friday for the latest scoop on news and trends in content marketing.