Brafton’s Weekly Content Marketing Roundup features the latest news and trends in the world of content marketing. This week, we’re showcasing why content depth can propel you to the top, how you can boost your email open rates, what content types work wonders on social media, and a whole lot more.

Dive deep to reach the top

No marketer is immune from the frustration that comes with trying to increase the page rank of their content. But Brafton’s Director of Digital Marketing Strategy may just have found one remedy to that common headache: content depth. In this piece, Jeff Baker outlined how he used an algorithm from MarketMuse to fine-tune keyword strategy, get more insight into content depth and how it boosted Brafton’s SERP rankings. Check out all the nitty gritty details.

Striving for strategy success

Clearly outlining the success of a content marketing strategy is not always an easy task, especially for B2B marketers. Is that traffic increase actually equating to more leads? Writing for Business 2 Community, Pushing Social’s Stanford Smith provided a detailed and in-depth outline of how B2B marketers can showcase the success of their strategies. Read the plan here.

Loco for logo design

Chances are you can easily recognize many brands just by their logos. While this says a lot about marketing and advertising in today’s world, it says a whole lot more for the importance of a successful logo design. Brafton Design Director Ken Boostrom gave his expertise in this article on what works and what doesn’t. Get the logo design lowdown.

Make the most of your social media time

With the explosion of social media over the past few years, many marketers may feel that having a social strategy can stretch their time and resources a little thin. But it doesn’t have to be that way. This piece from SproutSocial offered up productivity tips on how to effectively manage social media, including utilizing a content calendar, making reporting easier to handle and focusing on the most successful networks. Read the rest of the social advice.

Skip the spam and make your email marketing a hit.Open sesame with these email tips

Admit it – when a spammy-looking email arrives in your inbox, you’re probably not going to open it. So why would you put your prospects through the same experience? If you want your emails to be opened – and read – then you’ve got to incorporate these email best practices. Brafton Director of Digital Marketing Strategy Jeff Baker discussed the factors that go into making an email appealing to readers. Want more clicks on your emails? Then click here to find out.

The vast growth of video

If you’re not using video as part of your content marketing strategy, then I have to ask: What the heck are you waiting for? Video is everywhere, and target audiences want more of it. This article in Business 2 Community by Social Pulse Marketing CEO Steven Tulman highlighted the importance of video marketing and why brands can’t ignore it. Vamp up your video marketing.

Social media content know-how

There’s a lot of noise on social media, and many businesses struggle to stand out from it all. Fortunately, there are five types of content you can use to boost your social media ROI. Brafton Lead Strategist Allyson Dilsworth covered the best forms of content for social media and how brands can use each to increase the effectiveness of their social strategies. Check out the five content types.

Content calendar as a tool, not a strategy

Content calendars are fantastic for keeping things organized and on track. However, some marketers think their calendar is their strategy. Well, according to this article from the Content Marketing Institute, it’s not. A content calendar works as a tool to help you achieve the goals of your strategy, but it’s not your main driver. How can you create a calendar that supports your strategy? Find out all of the guidance.

That’s all we’ve got for you this week, folks! Don’t forget to come back next Friday to check out our latest roundup on all things new in the world of content marketing.

Tressa Sloane is the Sr. Manager of Editorial Development in Boston. Born a Southern belle, she now resides in the chilly (but wicked awesome) Northeast, and when she's not learning everything she can about content marketing, she's obsessing over Elvis, Auburn football and France.