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    Beyond the content calendar: 4 elements of a kickass content strategy

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    A good content marketing strategy is more than a calendar mapping out your publication dates. It’s an entire strategy built on goals, production plans and analysis.

    7 branded GIF ideas for your content marketing

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    You can generate engagement and show your company is hip to what’s hot by seasoning your content with pop culture GIFs. But another approach is to turn YOUR branded materials into GIFs to really make your company part of the action.

    4 signs your in-house content marketing strategy isn’t cutting it

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    Here’s a list of four tell-tale signs that will help you decide if it’s time to consider alternatives to your current content marketing efforts.

    Do you produce content that influences B2B purchases?

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    Most companies produce some content for social media, but they may not be sharing the RIGHT kind to drive results.

    The content strategy that generated 17% more conversions in a quarter

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    Content marketing generates impressive results for companies when they build strong strategies. Here is how one of our clients increased conversions 17 percent in a quarter.

    Employee Spotlight, Meet John, tech manager

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    Tech manager John Parks discusses the importance of having a web dev. resource on your marketing team and more in his Employee Spotlight.

    Brafton webinar sneak peek: Content marketing Q&A with Brendon Cottreau

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    A look at Brafton’s upcoming webinar “6 Business Goals for Content Marketing” with host Brendon Cottreau.

    What Brafton content integration looks like

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    If your website design doesn’t support the content you’re publishing, you’re getting in the way of your own results: 48 percent of users say site design  is the no.1 factor […]

    Content Questionnaire: Monique Tremblay, CVS Health

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    In this week’s Content Questionnaire, Monique Tremblay of CVS Health shares her take on the digital marketing field.