Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Learn how to identify, manage and handle website bots and crawlers, including which bots to allow, throttle or block to protect performance while preserving SEO & AI visibility.
These Brafton survey insights reveal how marketers review, refine, and improve AI content through fact-checking, brand editing and SME expertise.
Find out what marketers truly think about AI. Discover how many marketing professionals love AI, how many hate it and the practical steps teams are taking.
A website is more than a digital brochure. It’s the engine behind every modern revenue conversation, the foundation of your online presence, the very linchpin of any holistic marketing strategy! That’s why it can be so stressful when marketing teams see website traffic stall, usually because design, content or technical foundations aren’t playing nice together…. Read more »
Discover some fascinating results from our survey on AI use in marketing. How many marketers use AI? What tools do they use? And for what?
Think you don’t need a marketing agency? Consider how a partner could enhance and extend your current in-house marketing capabilities for the better.
The unending popularity of football (or soccer) presents fruitful, indirect marketing opportunities. Here’s how to capitalize on this year’s games.
Our latest AI marketing survey reveals the biggest AI content-creation challenges marketers face in 2026, from generic output to limited expertise.
Take a crash course in the evolution of marketing. Explore our guide covering the history of marketing and how it has evolved over the years.
Discover some fascinating results from our survey on AI use in marketing. How many companies have AI policies? What are the effects of these policies?