How content marketing drives sales
Content creates value for buyers before they make a purchase, endearing them to your brand.
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Content creates value for buyers before they make a purchase, endearing them to your brand.
Hitting or building the links? Consider how different content types resemble the various clubs that comprise a golf bag, and how marketers can use each for a unique purpose.
Is your strategy stuck in the past? Here are 5 tactics you can prune for an updated content marketing plan this year.
If you’re serious about your customers, it’s time to take things to the next level with customer relationship marketing.
Marketing may not have come to mind when you watched “Monty Python and the Holy Grail,” “Life of Brian” or “The Meaning of Life,” but these acts are full of lessons we can draw from. Don’t believe us? Read on to see Monty Python-inspired content marketing wisdom.
What are your thoughts on marketing doomsdayers? Have we reached a pinnacle or pit of marketing options?
We’ve collected a list of the best books on marketing, so you can stop searching and start learning how to create content that supports your business goals.
A new year brings new beginnings. But don’t torpedo your digital marketing strategy this early on by making these content marketing mistakes.
Marketing spend has flattened out over the past two years, but budget allocations for digital channels are taking up a bigger piece of the pie.
Dive into the tools, tactics and technology driving content marketing ROI in 2019 and beyond.