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    Marketing fundamentals 101

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    Marketing encompasses the strategies and tactics brands use to promote their products and services to consumers.

    Marketing mind control: Are your 5 senses being used for someone else’s profit?

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    Do you really control your purchasing decisions? Or are marketers using psychology to coax you without you even knowing? Or both?

    It’s not about the importance of marketing – it’s about the importance of the right marketing

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    Yes, marketing is important. But the right kind of marketing is even more important.

    How to format a blog post in 8 easy steps

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    An exceptionally simple guide on how to format blog posts to maximize engagement.

    Your healthcare marketing questions answered

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    Interested in healthcare marketing? Here’s everything you need to know about this specialized sector of our marketing world.

    The XYZs of generational marketing

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    Understanding generational marketing’s role in your brand can help you make smarter business decisions.

    Sales and marketing strategy 101

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    Your sales and marketing strategy is how your business targets, reaches, engages, influences and converts leads with digital marketing.

    How content marketing drives sales

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    Content creates value for buyers before they make a purchase, endearing them to your brand.

    5 types of golf clubs and their content marketing equivalents [Infographic]

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    Hitting or building the links? Consider how different content types resemble the various clubs that comprise a golf bag, and how marketers can use each for a unique purpose.