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    What does a content marketing consultant do & how do I hire the right one?

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    A content marketing consultant is well versed in the industry and understands what it takes to stand out from the competition and generate leads using everything from white papers to infographics.

    Read this before reallocating any marketing spend

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    If you’re considering making marketing cuts, make sure your decisions are highly informed.

    Answers to your top marketing questions right now

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    As you trudge deeper into uncharted marketing territory, you probably have marketing questions, and we hopefully have the answers.

    Digital content and charity meet halfway in this week’s roundup of helpers

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    There are so many ways digital content adds value to the world right now. Here are just a few examples for inspiration.

    What the rise and fall of the ‘Tiger King’ teaches us about content marketing

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    There are a few marketing lessons buried among the murder, mayhem and madness of Netflix’s over-the-peak sensation.

    Constraints probably make you a better marketer

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    If there is any positive to take from the coronavirus crisis, it’s that you’ve likely been forced to rebuild your marketing framework without any fluff.

    How to ‘be helpful’ first in a rapidly changing marketing environment

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    Most marketers are wondering how they can add value to their company, to their customers and to the world at large. Here’s our take.

    Opinion: Are we really forever changed by COVID-19?

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    People are trying their best to predict what our coronavirus-free future will look like, and what aspects of our behavior and culture are going to be changed forever.

    How to communicate with your clients right now

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    Every single client communication for the next few weeks – maybe months – is with a person enduring a pandemic first, and a customer, second.