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15 Best Marketing Blogs to Follow


Bookmark these marketing blogs to fuel your growth, expertise and curiosity. Never miss an algorithm update or marketing report ever again.

Understanding the 9 Major Types of Copywriting (Infographic)


You may be a copywriter without even knowing it. Here are nine major types of copywriting you can use for your next marketing strategy.

4 Copywriting Skills You Need to Succeed (Infographic)


Effective copywriting can bring in leads and grow your audience. But it can’t stand alone; companies need content marketing to build trust and position them as helpful resources.

12 Brand Positioning Statement Examples and Why They Work


What does your brand positioning statement say about you? Is your brand motivational like Nike, environmentally focused like Patagonia or a trend-setter like Outdoor Voices? Maybe your company doesn’t sell […]

How to Structure a Blog Post — Must-Have Elements for Success


The best way to structure the perfect blog post to deliver the best results, both for search engine optimization and reader experience.

How To Hook Readers With Your Blog Introduction (+ Examples)


How do you hook readers and keep them on your blog post until the last sentence? We’ll cover all the do’s and don’ts, plus our favorite blog introduction examples.

4 Content Writing Examples to Help You Reach Your Audience


Learn more about the different types of content writing with these detailed content writing examples.

What is a content writer? Here’s a day in the life


Life as a web content writer is a commitment to discipline, good habits and creative self-care.

Creating a writing style guide in 8 steps (A walkthrough)


A writing style guide is a reference resource for editorial content creators. It chronicles your brand personality and tone of voice.