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    Why we tawk the way we tawk: Communication accommodation in content marketing

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    How content can require communication accommodations, just like your conversations do.

    Copywriting skills you need to succeed

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    Effective copywriting can bring in leads and grow your audience. But it can’t stand alone; companies need content marketing to build trust and position them as helpful resources.

    Telling a story with data

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    The best content marketing strategies are backed up by cold, hard data. Here’s how to weave a narrative with those numbers.

    3 of the best company blogs of 2017

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    Let these examples serve as your guidepost for creating a great blog.

    Boost your conversions with these 6 landing page best practices

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    These landing page best practices will help bring in more visitors to your site and effectively convert them to leads.

    From creative to content: Effective marketing combines the best of both worlds

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    The term “creative writing” conjures up images of college classrooms, writer workshops and painfully earnest poetry. What it typically doesn’t remind people of is marketing. However, the lessons learned by…

    6 tips for defeating writer’s block and enhancing SEO

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    Certain strategies will not only help you combat writer’s block, but also ensure your posts are up to snuff where search engine optimization is concerned.

    The state of the blogging union: Time, tools and impact

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    The quality-first approach to content marketing has been standard practice for some time, but recent numbers illustrate just how much writing for the web has changed in recent years. Chicago-based…

    4 cases for writing both a press release and a blog post

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    Whether it’s writing press releases or blog posts, marketers can use both to achieve the results they are looking for.