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    10 best digital marketing blogs to follow

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    Staying current with the best marketing blogs to follow not only keeps you informed, but also inspired as you can watch what they do best in their own marketing and content. Let’s take a look at our own favorite marketing blogs and some of the most successful and distinctive strategies behind them.

    Content vs copy: Is there a difference?

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    The terms copy and content are often used interchangeably, but there is a key difference in how each one appeals to an audience.

    How it’s made: A look inside the blog writer’s mind

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    Ever wonder what it takes to write high-performing blogs? From ideation to distribution, here’s an inside look at all the creativity and resourcing that goes into making blog content.

    What it’s like to be a web content writer

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    Life as a web content writer is a commitment to discipline, good habits and creative self-care.

    Why we tawk the way we tawk: Communication accommodation in content marketing

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    How content can require communication accommodations, just like your conversations do.

    Copywriting skills you need to succeed

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    Effective copywriting can bring in leads and grow your audience. But it can’t stand alone; companies need content marketing to build trust and position them as helpful resources.

    Telling a story with data

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    The best content marketing strategies are backed up by cold, hard data. Here’s how to weave a narrative with those numbers.

    3 of the best company blogs of 2017

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    Let these examples serve as your guidepost for creating a great blog.

    Boost your conversions with these 6 landing page best practices

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    These landing page best practices will help bring in more visitors to your site and effectively convert them to leads.