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4 LinkedIn Best Practices to Help You Stand Out

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Social media is an ever-changing beast — from rebrands to new platforms (I’m looking at you BeReal), it can be hard to keep up. But it doesn’t always have to […]

Sloppy Copy? Here’s What You’re Doing Wrong as a Content Writer or Copy Editor

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There’s no place for sloppy copy in your digital marketing. It wastes your reader’s time. It erodes the trustworthy, authoritative brand your team has worked so hard to establish. And […]

What is a Fintech Content Writer and How Do You Choose One?

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In internet culture, when two fictional characters are in a relationship (or everyone thinks they should be), they get a “ship name.” And if those characters happened to be finance […]

Everything Content Marketers Should Know About Fake News

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“Fake it ‘til you make it.” It’s good advice for content marketers… until it isn’t.  Although a touch of faux confidence might lend an authoritative tone to an email blast, […]

White Paper Writing Services: Freelancers vs. Agencies

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Looking for the best when it comes to white paper writing services? Discover the difference between working with a freelancer versus an agency.

Understanding the 11 Major Types of Copywriting (Infographic)

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You may be a copywriter without even knowing it. Here are nine major types of copywriting you can use for your next marketing strategy.

How To Write Long-Form Content

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Intimidated by long-form content? Don’t be. It’s a valuable part of any effective content strategy. Read on for tips and tricks for writing long-form content from start to finish.

4 Copywriting Skills You Need to Succeed (Infographic)

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Effective copywriting skills can help grow your audience. But they can’t stand alone; companies need content marketing to boost their copy’s visibility.

How To Hook Readers With Your Blog Introduction (+ Examples) [Infographic]

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Compelling content starts with a strong introduction. Here’s how you can take your blog post introductions to the next level.