Content Writing

The best content marketing strategies are backed up by cold, hard data. Here’s how to weave a narrative with those numbers.

Let these examples serve as your guidepost for creating a great blog.

You thought you had everything figured out, and that’s exactly where you went wrong. You learned your products inside and out, learned your company values, learned about the market. Then you wrote a month’s worth of clunkers. With all that learning going on, how in the eff could that possibly happen? Let’s break down a… Read more »

These landing page best practices will help bring in more visitors to your site and effectively convert them to leads.

The term “creative writing” conjures up images of college classrooms, writer workshops and painfully earnest poetry. What it typically doesn’t remind people of is marketing. However, the lessons learned by those pursuing creative writing as either a career or creative outlet can be invaluable where content marketing is concerned. What company doesn’t want to transform… Read more »

Certain strategies will not only help you combat writer’s block, but also ensure your posts are up to snuff where search engine optimization is concerned.

The quality-first approach to content marketing has been standard practice for some time, but recent numbers illustrate just how much writing for the web has changed in recent years. Chicago-based web design firm Orbit Media Studios conducts a survey of more than 1,000 bloggers each year to capture trends from the front lines. If you’re… Read more »

Whether it’s writing press releases or blog posts, marketers can use both to achieve the results they are looking for.

Effective blog titles should be tailored, attention-grabbing and SEO optimized. Are your blog titles engaging readers or missing the mark?

Content marketing and PPC can bring out the best in each other. Here are four ways to maximize the benefits of both.