The average attention span is eight seconds. Here are 7 tips for writing great intros to your content to keep your readers engaged and interested.
Our attention spans might be short, but longform content is growing in popularity. Content Editor Matt Ellsworth explains why you shouldn’t overlook this content format.
In the age of AI writers, staying actively involved with the client at the start of a campaign will help your content fit their voice and style. Here’s how.
When a finance client wanted a hands-on content marketing strategy for their annual conference, Brafton Editor Matt took on a new job title: actor.
Four steps to writing better content for human resources brands.
Brafton’s content writers work with finance clients to create content that builds credibility. Here’s how they do it.
A top challenge in B2B tech marketing is finding a writer who can competently convey value offerings. Here are tips from a Brafton writer for using words wisely.
Effective content marketing hinges on persuasive writing. Strike conditional language from your copy to convert readers.