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Our attention spans might be short, but longform content is growing in popularity. Content Editor Matt Ellsworth explains why you shouldn’t overlook this content format.
In the age of AI writers, staying actively involved with the client at the start of a campaign will help your content fit their voice and style. Here’s how.
When a finance client wanted a hands-on content marketing strategy for their annual conference, Brafton Editor Matt took on a new job title: actor.
Four steps to writing better content for human resources brands.
Brafton’s content writers work with finance clients to create content that builds credibility. Here’s how they do it.