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    Is there an optimal length for blog content?

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    Are you attracting new audiences or building your relationship with potential customers? Your content length determines how people interact with your site.

    5 steps to create content for the buyer’s journey

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    When you map out the buyer journey, you can more accurately cater to your target audience’s needs and be there to help them find what they’re looking for.

    7 tips for writing intros that don’t fall flat

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    The average attention span is eight seconds. Here are 7 tips for writing great intros to your content to keep your readers engaged and interested.

    2016 Content Trends – Build trust & make more sales with longform content – #12DaysOfContent

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    Our attention spans might be short, but longform content is growing in popularity. Content Editor Matt Ellsworth explains why you shouldn’t overlook this content format.

    Part 2: Developing content for audience personas

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    Now that we know who we’re engaging, it’s time to write. Know where & when to publish – which platforms &what style of content resonates best.

    Beat the “robot journalists” by getting a writer involved in your content strategy

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    In the age of AI writers, staying actively involved with the client at the start of a campaign will help your content fit their voice and style. Here’s how.

    How performance art became part of my content writing job

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    When a finance client wanted a hands-on content marketing strategy for their annual conference, Brafton Editor Matt took on a new job title: actor.

    How to write appealing HR content for candidates & clients

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    Four steps to writing better content for human resources brands.

    9 ways Brafton’s finance writers work with clients to deliver powerful content

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    Brafton’s content writers work with finance clients to create content that builds credibility. Here’s how they do it.