Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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The golden arches. The red-and-white bullseye. These ultra-iconic logos wouldn’t be quite the same without a splash of color. And neither would yours. But the endless spectrum of options can be pretty overwhelming when it comes time to build your brand color palette. And when you’re competing in a kaleidoscope of Technicolor marketing, it’s not… Read more »
Visual elements can be game-changers for your content marketing collateral.
Visual content is everywhere, but finding the right ideas that suit your brand can feel overwhelming. Let’s look at why photography in marketing works and how you can get started.
Interactive infographics are compelling and immersive elements that can help your readers visualize and engage with content. Read on to learn more.
Popular types of graphics in content marketing include illustrations, infographics, motion graphics and print-ready materials, all of which help reinforce brand identity and visually communicate with audiences.
Want to highlight your customer stories? Check out these testimonial design tips and examples.
For every obstacle or problem spot, there’s a graphic design challenge you can use to practice.
If you want to stand out from the crowd and appeal to more readers, add these visuals to your content marketing strategy.
A brand style guide is the blueprint used to create consistency across all of your marketing efforts.
Not only are they beautiful works of digital art, highly shareable and great for getting your brand out in front of eyeballs, infographics also pack a serious SEO punch. How? Let us explain.