Legacy

Content Marketing Institute’s Joe Pulizzi shares wisdom on the best web marketing, signs content’s working & how to get on his good side.

One year ago this April, Tracey Zielezinski started her Brafton adventure. Armed with her strong writing and incredible attention to detail, she quickly became a valuable asset to the Chicago business marketing desk. Today, she remains one of the team’s greatest not-so-secret weapons. As a lead editor, Tracey proves her prowess by swiftly tackling spelling,… Read more »

Learn how one of Brafton’s customers worked to remove spammy backlinks to recover from a Penguin penalty.

Clients reluctant to make necessary changes to their websites may be more convinced to act if they knew how money they were losing by stalling.

Marketing through thought leadership is totally in right now. It makes sense: Every business wants to be perceived as a leader, respected by customers and envied by competition. And now web algorithms – both for search and social media – try to reward “authorities” with wider reach. The problem with striving for “thought leadership” lies… Read more »

These days, social media is playing a big role in Sumit Sharma’s life, both inside and outside the office. When he joined the Brafton team in the summer of 2011 as a database marketer, Sumit admits he had his eye on our social media team from the start. An active YouTuber also known around the… Read more »

Brafton social strategists Jill DiLibero and Max Adagio ventured out of the office today to attend the Social@Scale Summit, hosted by Battery Ventures in Boston. Rapid-fire presentations at the conference included Sprinklr’s Timothy O’Connor, Jessica Gioglio, social media manager at Dunkin’ Brands, and Kate Stamatakos, social media manager at EMC. The summit centered around innovative… Read more »

She’s quick and clever on the keyboard and she’s constantly enlightening her teammates with countless cultural references and her quirky sense of humor. She’s known around the office as “the girl who can pull off bright red lipstick,” “the one you want to have on your trivia team” and the “Queen of Gifs.” We’re talking… Read more »

Jenna Weiner of Dropbox says the best content is shareable, strategic and valuable in Brafton’s Content Marketing Questionnaire.

Pinterest may be the best social network for marketing results because it does something no other site can – Show followers what brands do.