Only 15% of marketers think in-house is the most effective content creation strategy
Content marketing requires a lot of time and effort, which is why 85 percent of marketers outsource at least some duties.
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Content marketing requires a lot of time and effort, which is why 85 percent of marketers outsource at least some duties.
A study shows marketers are investing more in marketing technology to keep up with competitors and customers’ expectations.
Google has shaken up the search marketing landscape by exploring a new system for ranking web content based on factual accuracy rather than links.
Instragram’s introducing carousel ads as “a new way for brands to share more images with people interested in their posts.”
The 2015 CMO Survey finds opportunities are vast for marketers in 2015, but they need to move forward with goals and data in mind.
Twitter is experimenting with new Tweet Analytics reports that give marketers to answers they need about their social ROI.
A study finds Facebook is the top social media destination for people to leave highly influential product reviews.
At SMX West, Google officials speak about a new algorithm to reward mobile-friendliness that will have a major impact on the web.
A three-step success model to earn clicks through Google’s Knowledge Graph.
Brafton’s team will be at LeadsCon Las Vegas this week to talk about how content marketing fuels lead generation and other marketing goals.